Freelancer profile translated to English.

Description

Product manager / web project manager for over 7 years, geek and entrepreneur, I have led the creation of numerous websites for startups and worked for large groups (LVMH).

🧑‍💻 Skills

• Product strategy,

• Facilitation of agile rituals and delivery management,

• Data and user journey analysis

• Roadmap definition and backlog prioritization,

• Writing functional and technical specifications,

• Wireframe design and mockup creation,

• Facebook campaign creation and audience definition,

• Purchase funnel optimization and customer workflow implementation

👉 Tools

• Agile Method: Jira, Confluence

• Automation & CRM: Hubspot

• Web Design: Sketch, Adobe Xd, Zeplin

• Tracking & Data: Google Analytics, Hotjar

• DTP: Photoshop, Indesign, Illustrator

• No Code: Unbounce, Webflow

• Social Ads: Facebook Business Manager

• Web Development: HTML, CSS

• Emailing: Mailchimp, Stripo

• CMS: Wordpress, Shopify

• Office Tools: Google Suite, Office Pack

🪄 Soft skills

• Creativity

• Adaptability

• Collaboration

• Leadership

• Active listening

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris 14e Arrondissement (up to 50km)

24 sèvres (LVMH)
Senior Product Owner
E-COMMERCE
May 2021 - November 2021 (7 months)
Paris, France
Context: Within the Reach & Engage team responsible for acquiring new customers and increasing user engagement.

Major projects: Implementation of a notification service and a promotional message display service (microservices architectures), creation of the new app homepage, user base qualification, and rework of opt-in journeys.

• Facilitation of a team of 5 people (1 tech lead, 3 developers, and 1 QA),
• Agile rituals and delivery management,
• Data and customer journey analysis,
• Roadmap definition, backlog prioritization, and KPI monitoring,
• Project scoping in conjunction with business teams (SEO, CRM, acquisition) and
monitoring of mockup creation with the UX designer,
• Ticket writing (EPIC and User Stories) and technical specifications,
• Monitoring of new feature development and test piloting.
Project Management Agile Method Scrum Delivery Management UX Design CRM SEO Traffic Acquisition KPI Functional Specifications JIRA Mobile Application QA Testing Technical Project Management Team Management
404 Place Vendôme
Product Manager
E-COMMERCE
April 2016 - April 2021 (5 years)
Paris, France
Context: Responsible for the digital team in charge of the website and online acquisition of new customers.

Major projects: Development of the first 3D configurator dedicated to jewelry, development of a B2B platform, creation of a customer interface and a back office that allows complete tracking of the creation of a piece of jewelry online.

• Conversion rate analysis, user journey tracking,
• Requirements gathering and workload planning,
• Creation of backlog tickets and sprint planning,
• Wireframe design and mockup integration,
• Test piloting and debugging of new features,
• Creation of purchase funnels and definition of customer workflow.
Product Strategy Project Management Agile Method Scrum Digital Marketing Strategy JIRA Hubspot Wireframing Adobe Photoshop Adobe Illustrator Adobe InDesign Facebook Ads Facebook Marketing
Agence Fripon
Digital Project Manager
DIGITAL AND IT
September 2013 - April 2016 (2 years and 8 months)
Boulogne-Billancourt, France
Context: Design and development of websites and digital communication

• Digital project management and monitoring,
• Logo and visual identity creation,
• Website and e-commerce site creation and development,
• Interface and user journey optimization,
• Recruitment and management of various project stakeholders,
• Commercial prospecting and client follow-up.
Project Management SEO User Experience Design UI Web Design E-commerce Web Design Digital Communication Social Networks