Julien Aldeguer

At Rauba Capeu, I assist brands, SMEs, and organizations in their visibility in the era of generative search engines and conversational artificial intelligences.

My work involves analyzing how a brand is currently perceived, understood, and cited by AIs, then structuring and deploying appropriate content and systems to improve this representation: clarity of discourse, semantic coherence, source reliability, credibility signals, and reputational presence.

I don't just focus on strategy or editorial aspects. I also handle the technical implementation of GEO solutions: content organization, site architecture, structured data, SEO/GEO optimizations, and operational deployment, to ensure recommendations are actually applied and measurable.

Accustomed to sensitive and high-exposure contexts (influence, e-reputation, institutional or political topics), I favor sober, sustainable, and controlled approaches, aligned with the real business objectives of the organizations I support.

At the Jin agency, I supported brands and organizations on digital communication, influence, and e-reputation projects, often in contexts with high public exposure.

My role included strategic client support, participating in the definition of digital systems, and managing complex projects related to image, perception, and reputation issues.

I worked on institutional, political, and opinion-shaping topics, requiring a deep understanding of media ecosystems and influence dynamics.

This experience now forms an important foundation for my approach to brand visibility, reputation, and credibility in digital environments.