Julien Adrien

*Data Extraction:Design of international web scraping workflows (Octoparse), extraction of 4700 leads.*Data Quality:Cleaning, enrichment, and structuring of databases (Excel) to deliver 1000 qualified leads.

*Budget & Churn Strategy:Co-construction of a budget simulation and management tool (Excel, Tableau) with a senior consultant to optimize retention costs and reduce churn rate.*Customer Value Optimization:Identification of optimization levers via Salesforce, reducing off-plan discounts by 47%.*Customer Insights:Management of a 360° survey on fixed/mobile convergence to identify Customer Lifetime Value levers.*Data Quality & Governance:Audit and validation of collection and measurement processes to ensure reporting integrity, creation of methodological guides to ensure the sustainability of analyses.

*Survey Methods:Mastery of qualitative (interviews, observations) and quantitative (questionnaires, ANOVA, regressions) techniques.*Strategic Consulting (Action Case Study):360° diagnosis and recommendation for a strategic pivot towards 'Smart-Discount', development of a prioritized and budgeted action plan on 3 pillars: Experiential Marketing, Logistics, and Human Resources, digitalization roadmap (AI, IS).*Sectoral Consulting:Analysis of the specifics of B2B, industrial, and service marketing, study of decision-making unit complexity.*Strategy & Innovation:Mastery of innovation models and their impact on value creation and capture.*Information Systems & Project Management:Process modeling (UML / Visual Paradigm), personalized solicitation algorithm, and Agile methods (Scrum, Trello).*Research Thesis:Analysis of the impact of AI-generated visuals (GenAI with Chat GPT) on advertising perception.*Data Science & Statistics:Machine Learning (Python / Scikit-Learn), multivariate statistics (R / SPSS), predictive modeling (Random Forest, Neural Networks...), clustering, correspondence analysis, hierarchical clustering, SEM.*Sensory Expertise:Triangle tests and internal preference mapping.*Text Data Analysis:Mastery of Iramuteq for semantic analysis of customer reviews.