Freelancer profile translated to English.
Back to original languageAbout Julie
Find my work here: julielang.fr
Creator of coherent and sensitive brand universes, I support companies, studios, and houses in the conception and deployment of their global identity: from concept to visual, digital, or product realization.
My approach combines strategic art direction, contemporary design culture, and product vision, to design brands that are aesthetic, functional, and meaningful.
Every project is conceived as an object of meaning: an articulation between identity, narrative, and substance
English
Fluent
German
Conversational
French
Native or bilingual
Can work on-site
Paris (up to 20km)
Experience
- JUS ParfumsGraphic DesignerLUXURY GOODSAugust 2024 - September 2024 (1 month)Paris, FranceRetouching and formatting of digital assets for the launch of 50ml formats, for social networks, and the website of the niche perfumery brand based in Paris, according to its visual identity.- Competitive intelligence,- Brief analysis,- Metallic bottle retouching,- Color correction,- Variations in adapted formats,- Asset delivery,- Project monitoring.
- Etat Libre d'OrangeArt DirectorLUXURY GOODSJuly 2023 - June 2024 (1 year)Paris, France360° management of brand identity on print and digital media, social networks, points of sale in Europe, USA, and China, trade shows, adaptation of existing assets, supplier coordination, product development: primary and secondary packaging, GWP, goodies, etc.- Secondary packaging design development,- Primary packaging improvement,- Supplier project monitoring and coordination,- Elaboration of international promotional campaigns,- Collaboration on merchandising projects: stands and displays,- Adaptation of the graphic charter to all media,- Development of the digital communication strategy,- Coordination of suppliers (photographer, interior designer, motion designer, set designer, etc.),- Product design development (bottle, caps, vial, case).
- Famille CurieuseArt Director + IllustratorPRESS AND MEDIAMarch 2022 - Today (4 years and 2 months)Paris, FranceCreation of the brand identity and the 38-page print magazine, while adapting them to social networks (Instagram + Facebook + Linkedin) and through the Ulule crowdfunding campaign.Art Direction:- Graphic research, competitive intelligence, and benchmarking.- Creation of the logotype.- Research, concept, and copywriting.- Creation of the brand baseline and storytelling.- Color and typography research.- Delivery of the graphic charter and adaptations for all media: business cards, bookmarks, stickers, flyers, banners, social media posts, press releases, QR codes, etc.Layout:- Graphic research, competitive intelligence, and benchmarking.- Mood boards, brainstorming.- Branding adaptations.- Exclusive illustration creations.- Cover proposals, concept, and copywriting.- Delivery of 44 pages according to final artwork.- Print management.
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Education
- Graphic Design & Illustration Training - Distance LearningEDAA Reims2019Enseignements créatifs, techniques et professionnels de la communication visuelle à travers différents univers tels que l'édition, la publicité, les réseaux sociaux, le marketing, etc. Exercices typographiques, création de packaging et autre support print. Branding d'une marque existante et d'une marque fictive (charte graphique, logotype, affiche, animation, nuances et colorimétries). Conception animation digitale. Logiciels maîtrisés : InDesign, Photoshop, Illustrator, FinalCut Pro.
- Bachelor's Degree in Plastic ArtsUniversité Panthéon-Sorbonne2016Réflexion théorique autour de la pratique de l'art (philosophie de l'art, histoire de l'art, sciences humaines) à la pratique des arts plastiques et de la création (dessin, peinture, sculpture , installation, performance) en référence au champ de l'art contemporain et avec l'apport des nouveaux médias (photo, cinéma, vidéo, images numériques, réseau).