Julie Mercey

– Maintaining and respecting the graphic charter, prioritizing consistency, meaning, and readability of digital and print creations. – Designing communication materials for the community and managing printing. – Designing and producing the departmental magazine "Terres de Lozère". – Visual design for events (e.g., Agricultural Show booth design). – Creating press inserts. – Signage for Department buildings.

Within the communication department, I ensured the maintenance and consistency of the departmental visual identity across a wide range of projects. MY ROLE: to guarantee readable public information for the residents of Lozère and fluid communication tools for the departments, satellite entities, and partners.

Key Missions:

1️⃣ Event Communication:

Adapting the visual universe for major regional events (Agricultural Show, traveling event "La Lozère à…", etc.).

2️⃣ Publishing & Institutional Materials:

Designing and laying out magazines, activity reports, and technical documents for the Department's thematic divisions. I structured this content to ensure smooth reading and immediate understanding of the information by the readers.

3️⃣ On-Site Execution:

Rigorous adaptation of the graphic charter on various media (print, digital, signage).

👉 THE IMPACT: Preserved institutional image, simplified information for citizens, and clarified work tools for staff and regional partners.

I am a growth partner through visual communication.

MY ROLE is not to make things pretty. My role is to understand your structure and your challenges to transform them into an identity, a communication, a website that reflects you and is adapted to your objective.

MY CLIENTS come from all types of structures: companies, institutions, associations, entrepreneurs, producers, artisans… Having been a co-founder of a small online sales company myself, I directly faced the realities that some may experience.

▶ Tailored Services!

Before any creation, and regardless of your current stage, I evaluate your current communication, listen to you to understand where you want to go (messages, targets, objectives), and then, if necessary, I restructure your messages and content with you.

▶ Technical Productions:

• Visual identity: logo, graphic charter

• Communication materials: business cards, flyers, brochures, leaflets, infographics, diagrams, bulletins, newspapers, reports, books, etc., with content writing assistance

• Technical illustrations: infographics, diagrams

• Branding and signage: events, storefronts, vehicles, stands, products, packaging, POS displays

• Social media: cover images, visuals, content writing assistance

• Newsletters: template creation, newsletter management, content writing assistance

• Web design

• PowerPoint presentations: optimization, layout, graphic charter application, illustrations

For a decade, I have supported various organizations (SMEs, local authorities, freelancers, associations) in deploying consistent, structured, lasting, and readable images and communications.

Deployed Expertise:

1️⃣ Visual Identity Creation:

Supporting business creators, developing organizations, and modernizing visual identities to define an accurate identity, from logo creation to graphic charter development.

2️⃣ Digital & Print Design:

Producing promotional and informational materials (business cards, flyers, brochures, leaflets, newspapers, bulletins, newsletters, reports, books, etc.). Particular attention is always paid to the hierarchy and consistency of information to facilitate reading and memorization of messages by the target audience.

3️⃣ Visual Impact:

Deploying signage and branding projects (storefronts, signs, vehicles, packaging, POS displays) to ensure a strong and consistent visual presence close to their audiences (reception and sales areas).

👉 The Result: Over 10 years of collaborations based on trust to provide concrete solutions and accurately address each client's challenges.

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Status: Employee Owner at Mine de Talent: