Freelancer profile translated to English.
Back to original languageAbout Julie
I make your brand shine!
Your success, my mission: let's develop a marketing & communication strategy that suits you.
Passionate about brand development and customer experience, I have 15 years of experience in the luxury sector (cosmetics, jewelry, watchmaking, and fashion).
Currently a freelancer, I support you in all stages of your 360 marketing strategy.
Whether you're looking to boost your visibility, shape your image, organize a memorable event, or master the digital world, I help you build an effective action plan for your profitability.
My approach? Thoughtful, creative, strategic, and innovative, I adapt my proposals to your objectives and needs. I enjoy understanding your challenges, exploring tailor-made solutions, and bringing them to life with passion and rigor. Accustomed to working internationally, I speak 4 languages fluently (French, English, Spanish, Portuguese).
Having worked in both small and large companies (B2B and B2C), I will easily adapt to your structure.
Here are the projects I can help you with:
- Development of your global marketing strategy (brand identity, storytelling, creation of adapted campaigns...)
- Design of your communication plan (print, digital, events, partnerships)
- Management of your public relations & partnerships (media, KOLs, planning, writing)
- Design and coordination of your events (VIP events, launches, trade shows, conferences, logistical management)
- Brand development or repositioning (strategy and detailed action plan)
- Digital strategy (plan, content, newsletters, emailings, media, collaborations)
- Market watch & trend analysis
- CSR solutions (materials, sourcing, eco-design strategy)
Ready to discuss your next project? Let's connect!
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Portuguese
Fluent
Can work on-site
Paris (up to 50km), Cannes (up to 10km)
Experience
- Goldfinger Jewelry & Cosmetics (retailer Chaumet, Messika, ROLEX, JLC, Coty, L’Oréal, LVMHFB…)Marketing & Communication DirectorLUXURY GOODSJanuary 2024 - May 2025 (1 year and 4 months)Saint Barthelemy
- Development of 360 & retail marketing strategy for jewelry/watchmaking/perfume brands in St Martin and St Barthélémy
- Event Management: implementation of a TAG Heuer VIP event at Cheval Blanc + a multi-brand event & Messika launch in a private villa (coordination of brands/partners/venue).
- PR & Media: Management of publications with local & international press (L’Officiel St Barth, 1sland, Marie Claire digital ..). Graphic and editorial coordination of Goldfinger magazine
- Retail Management: monitoring marketing promotions, visual merchandising, store design, signage. Briefing of sales teams (customer experience, layout, POS displays, pricing list,…)
- Update of visual identity: logos, graphic charter
- Digital: management of the digital plan by brand, KPIs, Canva creations and agency brief
- Photoshoots (print magazines & content creation)
- Budget and ROI analysis, reporting and KPI adaptation
- VanCleef&ArpelsPackaging Development ManagerLUXURY GOODSJanuary 2023 - December 2023 (11 months)Paris, France• Development of packaging (jewelry & high jewelry): management of the supplier panel in Asia & EU, factory purchasing, production monitoring, technical and creative development, quality & logistics monitoring.• Retail Management: strategic implementation in markets, briefing and feedback from stores, action plan & international adaptation• Management of CSR projects with regulatory affairs and suppliers• Deployment of the 360° plan by market
- Création de marqueBrand ManagerFASHION AND COSMETICSJanuary 2022 - December 2022 (11 months)Paris, France
- Concept development, business plan, digital strategy
- CSR Strategy
- Market & trends watch
- Sourcing of material suppliers and manufacturers in Europe
- Drawings & first prototypes. Creation of tech packs & factory visits
Recommendations
HL
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Education
- Digital Marketing CertificationLive Mentor2022Certification Marketing Digital
- Business Creation CertificationCCI Paris2022Certification Création d'entreprise