Freelancer profile translated to English.
Back to original languageAbout Julie
Retail project manager specializing in merchandising, visual identity, and store concepts. I assist brands with project coordination, operational deployment, merchandising layout, and customer experience.
With 10 years of experience in visual merchandising, I've held roles combining operational management, field team support, and cross-functional coordination between project stakeholders.
I work on various types of projects: concept deployment, merchandising layout, pop-up stores, customer experience optimization, team and supplier coordination, and structuring tools and organizational methods for merchandising teams.
My approach combines a field perspective, operational organization, and brand image sense to offer concrete, coherent solutions adapted to brands' challenges.
French
Native or bilingual
English
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Jimmy FairlyVisual Merchandising ManagerRETAIL (SMALL BUSINESS)September 2025 - February 2026 (5 months)Paris, France
- Management and coordination of in-store merchandising projects
- Liaison between headquarters and field teams, participating in cross-functional exchanges (360° meetings)
- Development and provision of merchandising materials for the network
- Planning and monitoring of store layouts
- Training and support for teams on VM best practices
- Management of an intern and a VM
- crèche la maison bleueConsulting and Audit - Dynamac MissionJune 2024 - October 2024 (4 months)Boulogne-Billancourt, FranceAudit and DiagnosisAnalysis of 15 establishments to identify areas for improvement in reception areas and user experience.Development of Recommendations and Action PlansDefinition of improvement strategies considering operational and budgetary constraints.Design of a New Layout ConceptCreation of a new visual identity for reception areas, including plans and 3D visuals.Support and Operational ToolsCreation of materials for internal teams to optimize space organization and zoning.Pilot Project DeploymentCoordination of the project within a test facility, monitoring operational adjustments, and supporting teams in implementing the new concept.
- K-WAY FRANCEConcept and Visual Identity Manager K-WAY FranceRETAIL (SMALL BUSINESS)January 2019 - February 2024 (5 years and 1 month)Paris 03 Temple, FranceDefinition and implementation of the brand's merchandising strategyManagement of window display projects, commercial campaigns, and store layoutsCoordination of projects with internal teams, suppliers, and field contactsProject planning and monitoring (timelines, prioritization, progress tracking)Budget management and analysis of the performance of implemented actionsTraining and support for retail teamsSupervision of visual guidelines to ensure brand identity consistency
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Education
- Visual Merchandising Manager, MerchandisingLa fabrique2014Responsable visuel merchandiser, merchandising
- Technical Commercialization DiplomaUniversité Paris-Est Créteil (UPEC)DUT techniques de commercialisation
Skill set
Categories
- Other