Freelancer profile translated to English.

Description

Coming from demanding environments where performance, rigor, and commitment are essential, I support brands and organizations in structuring and activating their marketing and partnership strategies.

My approach is both human and pragmatic: simple exchanges, fluid collaboration, but work carried out with seriousness, rigor, and attention to detail. I act as a true partner, capable of taking a high-level view while remaining very concrete in my recommendations.

Accustomed to managing high-visibility projects, coordinating multiple stakeholders, and working in international contexts, I bring a structuring perspective, focused on results and brand consistency.

I favor well-defined, high-value-added missions, based on trust, transparency, and efficiency.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

uhlsport france
Marketing & Sponsorship Manager
May 2012 - Today (14 years and 1 month)
Marseille, France
Sponsorship & Partnerships
Prospecting, negotiation, and signing of sponsorship contracts with professional athletes, clubs, and federations
Management of a portfolio of over 100 professional athletes, in France and internationally
Support and follow-up of athletes in brand value enhancement (product advice, image, visibility)
Identification of needs, construction of tailor-made offers, and activation of partnerships
Development of visual identities dedicated to contracted athletes
Management and optimization of product allocation budgets related to partnerships
Athletes followed (examples):

Football: Mike Maignan (French National Team / AC Milan), Anthony Lopes (FC Nantes), Alphonse Areola (West Ham - UK), Benjamin Lecomte (Fulham - UK), Hervé Koffi (SCO Angers), Robin Risser (RC Lens)…
Handball: Noah Gaudin (French National Team / PSG), Julien Bos (French National Team / HBC Nantes), Catherine Gabriel (French National Team / Metz Handball)...

Clubs & federations (examples):

Metz Handball (Ligue Butagaz Energie), Toulon Handball (Ligue Butagaz Energie), Cesson Handball (Liqui Moly Starligue), PAUC (Liqui Moly Starligue), Rouen Métropole Basket (Pro B), Clermont Foot (Ligue 2), LFP, LNB, FFPJP, FTHB...

Marketing & Communication
Management of the social media strategy for several brands in the group
Implementation and management of an Influencer Hub
Content creation
Planning and coordination of product launch campaigns
Marketing & Commercial Support
Design of marketing and commercial materials (catalogs, presentations, videos, POS displays)
Market research and competitive analysis
Implementation of marketing actions for distribution networks (newsletters, point-of-sale materials)
Organization of brand-consumer events (signings, field activations, product experiences),
Partnerships & Sponsorship Brand Strategy Brand Activation Influencer Marketing Product Launch
Adidas Group
Assistant Brand Marketing Manager
September 2007 - September 2009 (2 years)
Herzogenaurach, Germany
Support for global marketing teams
Participation in brand and product launch strategies
Coordination of merchandising and product marketing
Offer Definition Go-to-Market (GTM) Strategy Product Launch Strategy Brand Strategy Brand Activation

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Marketing Consultant

Julie Massé

Marketing & Partnerships Consultant

About Julie

Experience

Sponsorship & Partnerships

Marketing & Communication

Marketing & Commercial Support

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