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Julie M.JM

Julie M.

Brand Identity & Inbound Marketing

€480/day
1 project
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Julie

| MY EXPERIENCE |

Inbound Marketing and Branding Expert, I travel the world to enrich my culture and feed my curious mind.

After honing my skills at LVMH, I ventured into the startup world in San Francisco. I then developed my creativity at the event agency K2 in Tokyo, a member of The Independent group (Karla Otto, Bureau Betak, Prodject, the Qode), where I once again worked with the LVMH group, as well as the Kering & Richemont groups. I subsequently collaborated with NYC-based startups to develop their brand image and product launch strategy.
Finally, I have several entrepreneurial projects to my credit: a wellness e-commerce business and an event agency based in Paris.

| MY MISSION |

Create a WOW brand experience across your various marketing channels to acquire, convert, and retain your target clientele.

| MY SERVICES |

✦ Branding: A to Z brand creation
- Brand personality & identity
- Naming
- Positioning
- Storytelling
- Brand book creation

✦ Inbound Marketing:
- Social Media: Visual and content strategy, influencer marketing, new trends, ads strategy
- Email Marketing
- SEO Optimization

✦ Events: seminars, team building, company retreats, custom requests

| MY STRENGTHS |

✦ I have strong knowledge of the French, American, and Japanese markets.
✦ I have a "hybrid" profile: I am as creative as I am strategic.
✦ My emotional intelligence allows me to collaborate smoothly with any personality type.
✦ I am bilingual in English.
✦ Depending on your project, I collaborate with a team of designers, web designers, as well as partners and service providers for organizing your events.

If you wish to collaborate with me on a long-term basis, a tailored package will be offered.
See you soon!

Julie
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

Remote only
Primarily works remotely

Experience

  • JM Agency
    Founder / Brand Strategy & Image Consultant / Freelancer
    CONSULTING AND AUDITS
    April 2023 - Today (3 years and 2 months)
    I specialize in supporting SaaS, startups, SMEs, and brands in developing their visual identity, commonly known as branding. My goal is to establish 360° consistency across all their marketing and digital channels, thereby fostering meaningful and lasting engagement with their key clients.
    The result of this approach translates into tangible growth from the first few months, as well as long-term sustainability, thanks to a powerful brand strategy perfectly tailored to their specific needs.
    Brand Image Branding Influencer Marketing Web Marketing Strategy Webdesigner Social Media Inbound Marketing
  • Dia Creative
    Fractional Senior Marketing Manager
    E-COMMERCE
    November 2022 - April 2023 (5 months)
    INDUSTRY: WELLNESS, BEAUTY & HEALTH

    ✧ Implementation of marketing strategies for my 2 accounts, focusing on email, SMS, social media, and website development to ensure a seamless customer journey and increase conversion rates.
    ✧ Guiding and managing my team of 6 people (copywriters, designers, and community managers) in executing client initiatives.
    ✧ Reporting on campaign results by creating presentations highlighting targeted KPIs.
    ✧ Managing my accounts with weekly meetings and continuous monitoring to ensure client satisfaction.
  • Lushious
    Head Of Marketing
    E-COMMERCE
    March 2022 - November 2022 (8 months)
    INDUSTRIES: FASHION & LIFESTYLE (Startup)

    ✧ Conception and implementation of a 360° launch strategy to increase brand awareness and visibility, generating initial sales organically (+$20,000 in less than a month organically).
    ✧ Strategies and implementation of marketing strategies across various channels: email (open rate of +52%), SEO, events (Pop-up + NYC dinner), content marketing, web marketing, influencers, and affiliate marketing (recruiting over 100 affiliates in one month based on product giveaways).
    ✧ Supervision of relationships with partners and influencers.
    ✧ Development and execution of Web3 strategies for future marketing initiatives (NFTs, digital clothing, Decentraland).

Recommendations

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Education

  • Master of Science
    Hult International Business School
    2018
    Master of science in International Business
  • Master's degree, Marketing & Communication
    EIML Paris
    2017
    Master's degree, Marketing & Communication

Skill set (23)

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