About Julie
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Experience
- JM AgencyFounder / Brand Strategy & Image Consultant / FreelancerCONSULTING AND AUDITSApril 2023 - Today (3 years and 2 months)I specialize in supporting SaaS, startups, SMEs, and brands in developing their visual identity, commonly known as branding. My goal is to establish 360° consistency across all their marketing and digital channels, thereby fostering meaningful and lasting engagement with their key clients.The result of this approach translates into tangible growth from the first few months, as well as long-term sustainability, thanks to a powerful brand strategy perfectly tailored to their specific needs.
- Dia CreativeFractional Senior Marketing ManagerE-COMMERCENovember 2022 - April 2023 (5 months)INDUSTRY: WELLNESS, BEAUTY & HEALTH✧ Implementation of marketing strategies for my 2 accounts, focusing on email, SMS, social media, and website development to ensure a seamless customer journey and increase conversion rates.✧ Guiding and managing my team of 6 people (copywriters, designers, and community managers) in executing client initiatives.✧ Reporting on campaign results by creating presentations highlighting targeted KPIs.✧ Managing my accounts with weekly meetings and continuous monitoring to ensure client satisfaction.
- LushiousHead Of MarketingE-COMMERCEMarch 2022 - November 2022 (8 months)INDUSTRIES: FASHION & LIFESTYLE (Startup)✧ Conception and implementation of a 360° launch strategy to increase brand awareness and visibility, generating initial sales organically (+$20,000 in less than a month organically).✧ Strategies and implementation of marketing strategies across various channels: email (open rate of +52%), SEO, events (Pop-up + NYC dinner), content marketing, web marketing, influencers, and affiliate marketing (recruiting over 100 affiliates in one month based on product giveaways).✧ Supervision of relationships with partners and influencers.✧ Development and execution of Web3 strategies for future marketing initiatives (NFTs, digital clothing, Decentraland).
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Education
- Master of ScienceHult International Business School2018Master of science in International Business
- Master's degree, Marketing & CommunicationEIML Paris2017Master's degree, Marketing & Communication