Julie Martin

Definition of the overall CRM strategy for Le Bon Marché and deployment of the multi-channel contact plan.

Global management of offline and online CRM campaigns.

Implementation of reporting.

Project management and cross-functional management of Marketing, Sales, and Artistic teams: loyalty program, Clienteling, evolution and management of CRM tool corrections...

Creation, coordination, and analysis of 360 Marketing Plans.

Participation in Trade Marketing strategy.

Management of a team of 7 people.

Participation in the development of CRM strategies for the Men's, Women's, and Accessories departments.

Management of offline and online campaigns: targeting, content creation, scheduling, and performance monitoring of campaigns.

Management of cross-functional projects: loyalty program, VIP offers, tool evolutions, integration of new brand identity...

Definition of the emailing animation strategy for Partners, New Business, and B2B segments.

Referent for the French market, Southern Europe, and Asia regions. Performance analysis and recommendations to teams.

Deployment of the push notification channel, launch of the VeryChic newsletter, participation in the rebranding of the ALL brand.