Freelancer profile translated to English.
Back to original languageAbout Julie
Retail designer - Visual Merchandiser - Interior Designer
Creative - Swiss Army Knife - Diva - Freelance
My skills:
- Scenography (composition, ambiance elements...)
- Seductive merchandising: window displays, podiums...
- Organizational merchandising: Pop-Up stores, shelves...
- Creation and production of scenography elements
- Design of recommendation books
My expertise:
- Drawing - Roughs - Perspective
- Graphic design
- 2D Graphics: Photoshop - Illustrator - In Design
- 3D Graphics: Sketchup
I speak English!
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Paris (up to 30km)
Experience
- MonoprixUPSTREAM VISUAL MERCHANDISER MEN'S READY-TO-WEAR AND WOMEN'S LINGERIEFASHION AND COSMETICSOctober 2018 - August 2019 (11 months)Clichy, FranceImplementation of collections for WOMEN'S LINGERIE and MEN'S sectors in line with the brand's commercial objectives and in close collaboration with the Purchasing and Style departments.MAIN MISSIONS:With the Purchasing and Style Departments:- Support Purchasing teams in the development or evolution of product offerings by providing appropriate upstream merchandising solutions for collections- Define key looks with stylists and product managers for Merchandising books, table displays, product groupings, stores, etc.- Analyze product lines, collection performance, and propose corrective actionsFor the Network:- Design tools for the network: merchandising books, commercial operations, etc.- Facilitate the proper application of in-store merchandising by creating and distributing new educational tools for store teams (trend reports, target capacities, etc.)In the Field:- Implement merchandising tests in stores- Support sales teams during store openings
- Galeries LafayetteUPSTREAM VISUAL MERCHANDISERFASHION AND COSMETICSOctober 2017 - September 2018 (1 year)Paris, FranceMerchandising Creation:- Design of merchandising for MEN'S READY-TO-WEAR and WOMEN'S LINGERIE- Writing of merchandising books for storesCollection Construction Assistance:- Based on furniture inventories, define field capacity standards to provide the necessary framework for purchasing teams- Participation in key stages of collection construction: participation in expert meetings, stock reporting, collection presentations, collection modularization- Trend benchmarkingSupporting Field Teams:- Intervention and training of sales teams in stores- Intervention reports and follow-up- Participation in the coordination of remodels and openings
- MonoprixUPSTREAM VISUAL MERCHANDISERFASHION AND COSMETICSSeptember 2016 - September 2017 (1 year and 1 month)Clichy, FranceImplementation of collections for CHILDREN/BABY, WOMEN'S LINGERIE, and MEN'S sectors in line with the brand's commercial objectives and in close collaboration with the Purchasing and Style departments.MAIN MISSIONS:With the Purchasing and Style Departments:- Support Purchasing teams in the development or evolution of product offerings by providing appropriate upstream merchandising solutions for collections- Define key looks with stylists and product managers for Merchandising books, table displays, product groupings, stores, etc.- Analyze product lines, collection performance, and propose corrective actionsFor the Network:- Design tools for the network: merchandising books, commercial operations, etc.- Facilitate the proper application of in-store merchandising by creating and distributing new educational tools for store teams (trend reports, target capacities, etc.)In the Field:- Implement merchandising tests in stores- Support sales teams during store openings
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Education
- DECORATOR MERCHANDISERLA FABRIQUE2016Acquérir et maîtriser les compétences nécessaires à l’exercice des métiers du merchandising, pour réaliser les vitrines et les mises en avant de produits au sein d'une enseigne ou d'une marque. - Scénographie (composition, éléments d'ambiance...) - Merchandising de séduction: vitrines, podiums ... - Merchandising d'organisation : Pop-Up store, linéaires... - Réalisation et fabrication des éléments de scénographie - Book de préconisations
- RETAIL VISUAL MERCHANDISER MANAGERLA FABRIQUE2017Le Responsable merchandiser est le garant de l’identité visuelle d'une enseigne. Il décline la statégie marketing en valorisant l'offre produit. Pour cela, le responsable merchandiser assure les missions suivantes : - Piloter la mise en place du merchandising suivant les préconisations du service merchandising de l’enseigne en les adaptant si nécessaire aux spécificités du point de vente. - Etre le garant de la charte graphique de l’enseigne (PLV, étiquetage, signalétique …). - Analyser les résultats des ventes liés aux différentes mises en avant merchandising et préconiser d’éventuelles actions correctives. - Communiquer les données qualitatives et quantitatives pertinentes (rotation, fréquence ...). - Accompagner et former l’équipe à la mise en place de produits. - Construire avec les différents départements les préconisations merchandising et/ou vitrines pour l’ensemble des points de vente. - Participer à la création et à l’évolution des supports d’identité visuelle. - Participer à la réflexion sur l’organisation générale des offres produits et de la communication globale des points de vente. - Assurer une veille concurrentielle des concepts magasins et des bonnes pratiques merchandising.
Skill set
Categories
- Other