About Julie Marie
Spanish
Fluent
English
Fluent
French
Native or bilingual
Experience
- FreelanceSocial Media Manager - Content ManagerSOCIAL NETWORKSMay 2020 - Today (6 years and 1 month)Genève, SwitzerlandDigital communication strategy:- Audit of operations carried out- Competitor analysis- Copy strategy design- Communication plan development- Project management & monitoringContent Management:- Definition of communication channels- Definition of editorial line- Design / writingSocial Media Management:- Design / writing- Moderation- Influencer strategy- Social AdsOur clients:GAMM VERT | Digital communication strategy management for the Gamm Vert store group in Rhône-Alpes:- communication strategy design- community management- SEO writing- Ads management (Google Ads and social Ads)L'ORÉAL | Content strategy development for L'Oréal's international ACD division:- Market research- Data analysis- Adaptation of the editorial strategyLA POSTE | Strategic and operational support for La Poste's professional subsidiaries (LPSB and La Poste Pro):- persona definition- editorial strategy definition- publication planning development- team management - design / creationGOLD AVENUE | Web copywriting:- SEO article writing on investment and savings- information monitoring
- MorelDigital Communication and PR ManagerFASHION AND COSMETICSFebruary 2017 - February 2020 (3 years and 1 month)Hauts de Bienne, FranceSocial media management (Facebook, Instagram, Linkedin, Pinterest, Twitter) & Content management:=> Management of social media strategy=> KPI monitoring and reporting=> Campaign management and planning=> Media content creation=> Internal training=> Management of content for the new websitePR management (professional press, bloggers, influencers):=> Media plan and strategy management=> Press kit writing=> Organization of press eventsWebsite management:=> Responsibility for website redesign (structure, content hierarchy)=> Mock-up creation=> Content integration=> Website update responsibility=> KPI monitoring on Google AnalyticsCopywriting:=> Updating of the editorial line and storytelling during the rebranding of Morel=> Writing of communication and marketing materials (brand book, sales pitches)=> Web copywriting
- Agence LMAMDigital Communication ConsultantPRESS AND MEDIADecember 2014 - January 2017 (2 years and 2 months)Strasbourg, FranceI founded my digital communication agency in 2014. My main activity was supporting companies in their communication strategy; although I also worked more broadly on coaching startups at the request of certain incubators.Social media management:- Strategy and editorial line definition- Social media management- KPI reports- Social ads campaignsWebsite optimization:- Website audit and recommendations (content and performance analysis)- Website updates (SEO-friendly content, information hierarchy, site structure)- Management of company blogsCRM:- Customer database analysis- Assistance in creating "personas" and scenariosDigital coaching:- Assistance in creating business plans for digital companies- Assistance in digital transition (best practices, evangelization)The sectors in which my clients worked:- Medical and pharmaceutical industries- Higher education- Entrepreneurship and export- Circular, social, and solidarity economy
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Education
- Bachelor in Business StudiesEM Strasbourg Business School2012Etude des métiers du management : Marketing Gestion de projet Nouvelles technologies de l'information Logistique Comptabilité Management & leadership
- Master I Grande EcoleEM Strasbourg Business School2014Majeur : Marketing, Marketing de la marque, Comportement du consommateur, Négociation/vente Électifs : Théâtre, E-business et e-marketing, Logistique 6 mois d'échange en Espagne
Certifications
- Google Certification - Fundamentals of Digital Marketing (ID: VT6 H24 EBW)Google2020
- Google Ads Certification for Display Network AdvertisingGoogle