Julie Manizan

- Management of job postings, applications, and interviews for all positions.

- Continuous support for candidates in the field.

- Implementation of training dedicated to customer experience and digital tools.

- 3-month immersion as Maître d'Hôtel & Head of Client Reception

- Development of Wholesale, Retail, and Distribution networks in France & Export.

- Operational deployment in Department Stores, Pop-ups, and Trade Shows.

PERFUME BEAUTY.

Fixed-term contract. Head of Trade Marketing & 360° Coordination.

Responsibilities: Direct contact with distributors. Countries: Israel, Greece, Malta, Cyprus, Bulgaria, Gibraltar. Local and Travel Retail Markets. Scope: 3 Retail Stores / +500 Wholesalers.

Trade Marketing:

Development of Marketing Roadmaps & Strategy for 5 countries

Writing of animation briefs for the European artistic direction

Building of Kick-Off presentations for clients and sales force

Development of feedback, Sell Out analysis, and animation monitoring

Implementation of loyalty strategy, tactical CRM operations

Management of events & customer experiences

Budget management (from €500K to €2M) and monitoring of Trade plans with distributors

Merchandising:

Briefing of Art Directors and architects for store/pop-up/event renovations/openings

Adaptation of merchandising guidelines to POS configurations

Deployment of new merchandising concepts

Manager of the Mykonos Summer Event 2024: event management (merchandising, gifting, trade, customer experience, services, digital amplification…), sales KPIs

Manager of the full 360° activation for the #1 skincare franchise in Greece: presence of 3 podiums (Athens, Glyfada, Thessaloniki) > omnichannel strategy: design, customer experience, VIP masterclass, Viber messaging implementation, press and influencers, digital, media.