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Julie Mac-VicarJM

Julie Mac-Vicar

✨ 360° Communicator | Graphic Designer & Webdesigner

€400/day
Caen, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Julie

✨ Julie MAC-VICAR

360° Communicator | Graphic Design, Webdesign & Social Media

📍 Based in Caen, Normandy
💻 I work remotely (telework) or on-site (in Normandy) according to your needs.

Portfolio available on my Linkedin Profile at Julie MAC-VICAR

✅ +10 years of experience in communication
🏙️ Support for associations, cultural organizations, and local authorities
📅 Responsive and organized
💰 Services adapted to your budget

WHY USE MY SERVICES?

Since 2013, I have been supporting local authorities, cultural institutions, associations, and committed organizations in defining, implementing, and promoting their communication. My approach is strategic, creative, and operational.

MY EXPERTISE:

>> Graphic Design & Visual Identity : logo creation, visual identity, graphic guidelines, print and digital communication materials...

>> Writing & Storytelling : press releases, activity reports, presentation brochures, multi-format editorial content...

>> Marketing & Communication Strategy : diagnosis, communication plan, positioning, editorial calendar, project management...

>> Social Media : account creation (LinkedIn, Facebook, Instagram), publication templates, editorial animation...

>> Web & UX/UI : wireframing, WordPress integration, responsive design, user experience optimization

MY STRENGTH

A 360° vision of communication, fueled by over 10 years of experience and a genuine sensitivity to the challenges of public service, culture, and social connection.

👉 Have a project? I respond in under 2 hours, let's talk!
  • French

    Native or bilingual

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • Frac Normandie
    Communication Manager
    ARTS AND CRAFTS
    March 2024 - August 2024 (6 months)
    Caen, France
    > Management of communication for Frac Normandie across both sites (Caen and Sotteville-lès-Rouen): creation of posters, press releases, programs, invitations, signage, social media posts, management of print communication material distribution, monitoring and adherence to the institution's graphic charter...

    > Management of exhibition promotion on-site and off-site : liaising with external service providers and partners, creation of posters, press releases, invitations...

    > Website management : content updates, adding new exhibitions and program highlights, web-optimized writing, image optimization for the web...

    > Social media management (Instagram, Facebook, Linkedin): managing a social media editorial calendar, posting events and exhibitions, content optimization and writing, comment moderation, story creation...

    > Management of thematic and regular newsletters : information gathering, content organization, web-optimized writing, layout, sending management and scheduling...

    > Management of the organization's activity report and liaison with a graphic designer for its creation


    > Management of a communication team with an apprentice pursuing a Bachelor's degree

    > Photography during events (smartphone and DSLR) and sharing on social media
    Newsletter Writing Project Management Communication Digital Communication Social Media Communication Graphic Design Press Release Writing photographs website management Social Media Management Newsletter Creation Poster Design Program Management signage invitations Communication Strategy Digital Communication Strategy Digital Communication Strategy Poster Creation Brochure Creation Social Media Publications Adherence to Graphic Charter Invitation Cards Website Update Web Writing Image Optimization Social Media Social Media Social Media Strategy Editorial Calendar planning Editorial Planning Comment Moderation Graphic Layout Adobe InDesign Adobe Photoshop Photography Document Layout Print and Web Graphic Design Print Graphic Design Adobe Illustrator Sendethic Google Docs Google Sheets Team Management Project Coordination Team Coordination DTP
  • Couleurs de fête et ambiance d’intérieur
    Graphic Designer and UI Designer
    ARCHITECTURE AND URBAN PLANNING
    February 2024 - February 2024 (1 month)
    Caen, France
    For a client with an interior design and event planning brand (weddings, birthdays, celebrations...):

    > Website redesign

    > Mockup creation on Figma

    > Responsive website creation on WordPress

    > Page content writing

    > Page SEO optimization

    > Development of adapted widgets (Google reviews, Instagram posts...)

    > Graphic charter creation (color choices, typography...)

    > Support for web hosting setup
    web mockup Writing SEO Writing Wordpress Figma Mockup Web Writing Graphic Charter Creation Create textual content for web pages Wordpress SEO Optimization DTP
  • Benoit Huard Etiopathe
    Graphic Designer and UI Designer
    MEDICAL
    February 2024 - February 2024 (1 month)
    Caen, France
    For a client with an etiopathy practice in Verson:

    > Mockup creation on Figma

    > One-page website creation on WordPress

    > Content writing

    > SEO optimization

    > Development of adapted widgets (Google reviews, Google Maps...)

    > Support for web hosting setup
    website mockup Wordpress SEO Writing website writing DTP

Recommendations

NC
LP
Nicolas Cahlik and 1 other person have recommended Julie

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Education

  • UI Designer
    Creative
    2023
    Concepteur Designer UI
  • Professional Bachelor's Degree, Communication Activities and Techniques, Webmaster Specialization - Multimedia Option
    University of Caen Normandy
    2017
    Licence Professionnelle, Activités et Techniques de Communication, Spécialité Webmestre - Option Multimédia

Certifications

  • Opquast "Integrate web quality assurance rules and vocabulary" - score of 765 / 1000 - confirmed level
    Opquast
    2023
    https://www.opquast.com/
    Know the rules, their design, and their use Master the vocabulary of Web projects Consider user diversity and requirements Use a Web quality checklist Prevent risks and strengthen Web quality assurance Know the professions involved in Web projects

Skill set

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