Freelancer profile translated to English.

Description

Your brand has something to say. The problem is that briefs pile up, teams change, and the voice eventually gets diluted.

Freelance creative strategist based in Brussels, I support companies on three fronts: defining a clear positioning, building an operational tone of voice, and developing a content strategy that connects creativity and performance.

I forged this expertise at ING Belgium (organic social media strategy, TikTok launch), Wooclap (creation and direction of the content function), Galeries Lafayette (CRM, seasonal campaigns), and Qonto (first in-house copywriter, international expansion).

My missions: brand audits and strategies, tone of voice guideline writing, editorial strategies, creative content direction, workshops for marketing teams. In French or English.

I am based in Brussels but can work remotely or travel on-site if necessary.

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Dutch
Basic
Italian
Basic

Workplace preferences

Can work on-site

Bruxelles (up to 50km), Liège (up to 50km)

Julie Lemaire Creative
Creative Strategist Consultancy & workshops
BANKING AND INSURANCE
January 2025 - Today (1 year and 5 months)
Brussels, Belgium
Your brand has something to say. The problem is that briefs pile up, teams change, and the voice eventually gets diluted.

Freelance creative strategist based in Brussels, I support companies on three fronts: defining a clear positioning, building an operational tone of voice, and developing a content strategy that connects creativity and performance.

I forged this expertise at ING Belgium (organic social media strategy, TikTok launch), Wooclap (creation and direction of the content function), Galeries Lafayette (CRM, seasonal campaigns), and Qonto (first in-house copywriter, international expansion).

My missions: brand audits and strategies, tone of voice guideline writing, editorial strategies, creative content direction, workshops for marketing teams. In French or English.
Brand Voice & Tone Management Brand Strategy Team Leadership Content marketing
ING
Social Media Manager & Brand Strategist
January 2024 - February 2026 (2 years and 1 month)
Brussels, Belgium
• * Relaunched ING Belgium's organic social media strategy on Instagram from strategy to concept, from production to publishing
• * Launched the first TikTok accounts of ING Belgique & ING Belgie
• * Led creative direction, editorial planning & cross-functional collaboration
• * Collaborated with external agencies and freelancers to improve the social media strategy and campaign performance
• * Represented Belgium within ING Global's social media community
Wooclap
Content Team Lead
June 2020 - December 2022 (2 years and 6 months)
Brussels Metropolitan Area, Belgium
• * Built and led the content team from scratch (writers, designers, freelancers)
• * Created brand tone of voice and visual identity guidelines
• * Developed a multilingual content strategy (blog, SEO, localization)
• * Implemented authentic, conversion-driven storytelling across channels
• * Partnered with leadership to align content with business goals