Freelancer profile translated to English.
Back to original languageAbout Julie
I help SMEs, freelancers, and B2B companies create professional, well-structured WordPress sites designed to generate qualified leads.
My approach: combining web design, SEO, content, and technical expertise to create sites that are not only beautiful but truly useful for your business.
What I can do for you:
→ WordPress site creation or redesign
Showcase site, landing page, institutional site, or premium site, with a clear, responsive structure designed to convert.
→ SEO & content optimization
Site structure, tags, page content, internal linking, performance, local pages, or optimized articles to improve your Google visibility.
→ Business tools & automations
Advanced forms, document generators, simulators, simple interfaces, PDF exports, automations, and small internal tools to save time daily.
→ Branding & digital communication
Visual identity, positioning, brand messaging, LinkedIn content, articles, and sales materials consistent with your image.
I particularly work with companies in the finance, insurance, real estate, consulting, and B2B services sectors.
Examples of projects completed:
• Complete creation of an online presence for a brokerage firm: WordPress site, branding, content, SEO, and LinkedIn communication.
• Redesign of a website and visual identity for a consulting company.
• Development of a business tool with dynamic fields, an administration interface, and PDF export to automate the creation of personalized documents.
What sets me apart:
I understand business challenges, brand image, and customer journey as well as the technical aspects. I don't just deliver a website: I build a clear, credible, and usable tool for your business.
Portfolio: julieleid .com
French
Native or bilingual
English
Fluent
Spanish
Conversational
Indonesian
Basic
Remote only
Primarily works remotely
Experience
- FreelanceWeb & Brand Communication ConsultantIMPORT AND EXPORTMarch 2024 - Today (2 years and 3 months)Paris, France
- Digital strategy & global communication: defining brand positioning, designing influence strategies, and managing social media campaigns to increase visibility and engagement.
- Branding & visual identity: creating custom logos, developing graphic guidelines, and implementing premium, consistent brand universes.
- SEO & UX-friendly websites: designing modern WordPress sites, hosted on OVH and Hostinger, integrating advanced customizations via HTML, CSS, and JavaScript for high-performance, well-ranked, and fluid websites.
- Multichannel editorial strategy: creating high-value content (blog posts, newsletters, social media posts) designed to inform, convert, and retain customers.
- NG FinanceHead of Operational and Digital ManagementBANKING AND INSURANCEJanuary 2023 - March 2024 (1 year and 2 months)Paris, France
- Organization of seminars and conferences: complete logistical management, coordination and negotiation with service providers, budget optimization.
- Management of internal communication and creation of dedicated materials.
- Deployment of digital tools, website optimization and monitoring, performance analysis, strategic recommendations, and liaison with management.
- Adocom–Agence RP & Relations PubliquesPress Relations & Digital Influence OfficerPRESS AND MEDIAJanuary 2019 - January 2022 (3 years)Paris, France
- Management of press relations for B2B clients: daily liaison with journalists, drafting and distribution of targeted press releases and content.
- Organization of press conferences and client events.
- Analysis of digital communication performance, strategic recommendations, and support for teams in implementation.
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Education
- MBA Marketing, Communication, Digital and Event ManagementMBA ESG2021MBA
- Bachelor in Marketing and Business Development ManagementIdrac Business School2018Bachelor Responsable Marketing et Développement Commercial
Certifications
- Advanced Content MarketingSemrush Academy2025
- Content-Focused SEOSemrush Academy2025