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Julie LayJL

Julie Lay

Product Designer & digital strategist

€840/day
Waterloo, BE
15+ years
Digital strategy
Product Design
User Experience Design
User Interface Design
XR Design

Average response time: 1 hour

Freelancer profile translated to English.
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About Julie

Senior Product Designer specialized in structuring complex environments.

I currently work on digital products with strong business and technical constraints, where the challenge is not just to design interfaces, but to bring clarity to fragmented systems.

My work consists of:

• Framing problems
• Aligning stakeholders
• Structuring user journeys and information systems
• Translating business challenges into concrete design decisions

I rely on a systemic approach, a solid product culture, and expertise in digital accessibility to design coherent, robust, and inclusive experiences.

I particularly thrive in complex contexts where clarification is needed before designing.

  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Waterloo (up to 50km)

Experience

  • NSI IT Software & Services
    UX I UI Expert Designer
    DIGITAL AND IT
    October 2023 - Today (2 years and 10 months)
    Braine-l'Alleud, BW, Belgium
    UX leadership on complex digital projects (e-commerce, business platforms, institutional). Structuring vague problems into clear user journeys, flows, and product logic. Facilitating co-design and alignment workshops (business, IT, product). Defining UX strategies during the framing phase (blueprint, complete redesign, product vision). Contributing to pre-sales phases (scoping, estimation, structuring the UX offering). Serving as the UX referent in environments with low design maturity.
  • IDWEAVER
    Senior UX Designer
    March 2022 - October 2023 (1 year and 7 months)
    Waterloo, Belgium
    Design and redesign of high-stakes websites (media, services, public sector). User research and usability testing. Translating business needs into journeys, wireframes, and prototypes. Close collaboration with developers to ensure implementation quality.
  • Big Bad Wolf
    UX I UI I XR Designer
    October 2018 - March 2022 (3 years and 5 months)
    Rixensart, BW, Belgium
    Design of immersive and interactive experiences (XR, digital installations). Creation of interactive prototypes and user testing. Work on projects combining storytelling, interaction, and technology.
Check out Julie's experience

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Education

  • Write a marketing plan Accessibility for front-end developers
    Rédiger un plan marketing L'accessibilité pour les développeurs front-end
  • UX designer, Web page design, digital / multimedia and information resources
    CEPEGRA
    Ux designer, Design de pages Web, des ressources numériques / multimédia et d''information
Check out Julie's education

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