Freelancer profile translated to English.

Description

Hello, I'm Julie.

For nearly 10 years, I've been helping brands, start-ups, and SMEs with their marketing strategy and the creation of impactful content. My career has taken me from finance to health, through oenology and lifestyle – always with the same goal: to make brands shine with relevance, creativity, and performance.

💡 My expertise:

• 360° Marketing Strategy Management

• Digital Advertising (Meta, Google Ads, LinkedIn)

• Branding & Brand Repositioning

• Web & Print Content Creation (writing, visual, video, email, social)

• UX Writing and Customer Journey Optimization (website / mobile app)

• Website Redesign, SEO, Acquisition Campaigns

• Team Management / Cross-functional Project Management

• Influence Strategy, Press Relations, Growth and Automation

✍ My preferred sectors:

Ethical finance, health tech, food, wine & hospitality

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Birdee
Marketing Manager
BANKING AND INSURANCE
January 2021 - Today (5 years and 7 months)
Development and management of the overall marketing strategy for two brands, in direct liaison with C-level teams, while respecting budget objectives.
Management of a hybrid team (internal & freelancers), coordination of cross-functional projects.
Design, management, and optimization of advertising campaigns (Google Ads & Meta).
Supervision of content marketing: editorial line, writing, multi-channel distribution.
Complete management of the website redesign and improvement of the mobile app user journey.
Brand repositioning: definition and deployment of a new visual identity for both entities.
Implementation of marketing automation scenarios (emails, nurturing, onboarding).
Monitoring press relations and managing social media.
Lead generation strategy and actions, with regular reporting to executive committees.
Performance analysis and creation of reports tailored to business needs.
Tools: HubSpot, Intercom, FIGMA, Illustrator, Notion, Wordpress, Kinsta, GA4, Segment
Advertising Branding Content Marketing Marketing Strategy Scriptwriting
C2i santé
Marketing and Export Manager
MEDICAL
January 2020 - January 2021 (1 year)
Nancy, France
Marketing:

Design and execution of multi-channel marketing campaigns (acquisition, SEO, sales/marketing alignment), via Salesforce & Pardot.
Creation of web & print marketing materials (brochures, visuals, newsletters, presentations).
Management of the online community and animation of social networks.
Market research and benchmarking to guide strategic actions.
Writing and publishing content via the WordPress CMS (articles, product pages, news).
Management and optimization of LinkedIn Ads campaigns. Coordination of the complete redesign of the showcase website.

Export:

In-depth market research on the radioprotection sector in Belgium.
Prospecting and development of strategic partnerships (professional associations, local companies).
Adaptation and updating of communication materials for the Belgian market.
Active contribution to market opening: signing of initial contracts and commercial launch.
Community Management Social Media Branding SEO Web Writing
Lucimed
Marketing Manager
HEALTH AND WELLNESS
January 2016 - January 2020 (4 years)
Liege, Belgium
Management of advertising campaigns (Google Ads & Meta) to maximize visibility and conversions.
Updating and optimizing the website, with a focus on user experience. Creation of impactful visual materials (Illustrator & Photoshop), adapted to channels and audiences.
SEO analysis and strategic recommendations to improve natural referencing.
Design and sending of emailings via MailChimp (newsletters, promotions, automations).
Traditional marketing: Conducting in-depth market analyses, identification and monitoring of KOLs.
Coordination of press relations in France and Belgium to strengthen brand awareness.
SEO Writing Advertising Instagram Marketing