Freelancer profile translated to English.

Description

Do you have an idea, a feature, or a journey that lacks clarity?

I help youscopeit,simplifyit, anddesignit, on mobile as well as on the web.

I bridge the gap between business needs, actual usage, and design.

Concretely, I take vague ideas or complex journeys and transform them into understandable experiences, designed to be used... and developed.

I intervene in particular to:

clarify a functionality or a product need
rethink an onboarding, a conversion funnel, a key screen...
design journeys and screens on Figma (mobile-first, web too)
produce clear deliverables for your product, tech, or marketing teams

My way of working is simple: we start with your objective, remove the superfluous, and design a useful, not decorative, solution.

👉 In 48 hours, I can transform a complex idea or journey into a clear, mocked-up solution on Figma, ready to be discussed and developed.

Types of missions:

- Product & UX Scoping

- Mobile & Web Journey Design

- Feature Design (from idea to mockup)

- UX / Product Audit

- Product & Design Coaching, Junior Product Owner coaching.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Groupe Rossel La Voix
Digital Project Manager
PRESS AND MEDIA
March 2020 - Today (6 years and 3 months)
Lille, France
Managed digital projects for Groupe Rossel and its publishers within the Customer Experience entity.

My missions:
> Enhance user experience on Rossel La Voix French publishers' e-commerce sites to improve conversion and data collection.
> Optimize the customer journey with a Test & Learn methodology, focusing on mobile.
> Identify and manage e-commerce site-related projects, ensuring project documentation (zonings, functional specifications).
> Research, test, and implement new acquisition tools.
> Collaborate with numerous stakeholders (Information Systems, Marketing, Loyalty, Customer Service, IT).

Projects led:
> Offering of shareable subscriptions (adaptation of e-commerce sites + ERP integration) - 2020
> Website redesign, UX improvement of subscription forms - 2020-2021
> Integration of a B2B offer on e-commerce sites - 2022
> Implementation of a new payment provider - 2021-2022
> Integration of dynamic paywalls - 2021-2022
=> Managed 2 team members (integration and project management).
Project Management Payment Methods E-commerce Press
Agapes Restauration
Marketing Project Manager
RESTAURANTS AND FOOD SERVICE
October 2016 - October 2017 (1 year)
Villeneuve-d'Ascq, France
Digital Marketing Manager:
> Brand's digital strategy.
> Creation and implementation of the loyalty and e-commerce contact plan.
> Development of the customer journey for a new Agapes group brand.

Digital Project Manager:
Projects led:
> Redesign of the institutional website www.pizzapai.fr and the e-commerce site www.emporter.pizzapai.fr
> CRM project management: database migration
> Integration of delivery partners
> Integration of a table reservation module
CRM Email Marketing E-commerce Digital Marketing Project Management

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Executive Master in Digital Project Management, Executive Management
VISIPLUS academy
2019
Executive Master de Management de projet digital , Management executive
Master of Mass Communication
Iscom Lille
2016
Master 2 (M2), Communication digitale