Julie Karcenty

Expert in SaaS Business Management, I combine strategic vision and technical expertise to drive the growth of companies in the software-as-a-service universe. My approach is based on three essential pillars: B2B/B2C sales strategy, team management, and technological innovation.

As Chief Revenue Officer at Andra Learning, I structured a high-performing SaaS business model, defining a strategy aligned with the ICP. The developed sales machine generated 2000 leads per week.

At Isograd, a SaaS editor specializing in evaluation services, I managed a team of 8 people across 3 business units. Thanks to the anti-churn strategy (<10%) and the implementation of performance monitoring tools, growth reached 20% in 2018 and +15% in 2019.

Innovation is at the heart of my approach. I led the migration to Salesforce Lightning at Isograd, thereby optimizing our sales processes and customer relationship management.

My versatility also extends to managing complex SaaS projects, such as launching new enterprise offerings and signing framework agreements with key accounts (Isograd: €600K margin N+1).

As a SaaS consultant, I can offer you:

- Definition and execution of B2B and B2C sales strategies for SaaS solutions

- Team management and talent development

- An ability to innovate and optimize SaaS sales processes

- Creation of enablers (monitoring, steering, preparation of Board templates)

- A global vision of business lead generation, loyalty, churn,...

With a Master's degree in Information Systems Management, I combine a deep understanding of technological challenges with a strategic vision of the SaaS business.

Dynamic, results-oriented, and with a strong team spirit, I am ready to take on new challenges and contribute to your company's success by optimizing your recurring revenue model.