Freelancer profile translated to English.

Description

Experienced marketing development project manager with strong creative sensibility and solid technical skills in developing gift sets, POS displays, and marketing campaigns. Accustomed to managing multiple projects simultaneously in complex environments, I know how to unite and connect different stakeholders to achieve common goals. I have excellent knowledge of the (luxury) cosmetics market and am also familiar with the specifics of the Asian market.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

L'OREAL
International Marketing Development Project Manager
January 2022 - February 2025 (3 years and 1 month)
Levallois-Perret, France
For the Helena Rubinstein and Carita brands - luxury division

Definition of the 360 strategy and ideation of concepts for the different annual highlights (Christmas, CNY, Travel Retail, Summer)

Definition of the assortment and development of gift sets (advent calendar, other promotional sets), as well as POS display elements (art of gifting and GWP collections): monitoring technical development (3D, mock-ups, artworks, final proofs)

Content creation (POS, digital): creative brief, shooting, post-production, budget monitoring

Close collaboration with internal teams to deploy a coherent and effective 360 strategy: retail podiums, digital activation, communication

Support for countries in deploying campaigns/assets and performance analysis

Development of all POS display elements for the 360 strategy: sampling & seeding box assets for product launches, massage and fragrance tools for the in-cabin experience, exclusive collaborations for VIP gifting
L'OREAL
Brand Animation Project Manager
July 2021 - December 2021 (6 months)
Levallois-Perret, France
For the Valentino Beauty brand - luxury division

Ideation of concepts for brand animations: Christmas, Mother's Day, and CNY, 520 in Asia

Definition of the assortment and development of gift sets, as well as POS display elements (art of gifting and GWP collections), monitoring technical development: artworks, final proofs

Content creation: creative brief, shooting, post-production, 360 activation

Creation of e-commerce makeup assets and digital kits

Audit and reorganization of PIM and DAM to optimize asset usage and tracking, team training