Freelancer profile translated to English.
Back to original languageAbout Julie
Hello 👋🏼
With experience in marketing and CRM, I support companies as a freelancer in creating effective strategies. I help you deploy your CRM campaigns (email, push, SMS) using tools like Emarsys and Batch, optimize your communication scenarios, write impactful content, and create engaging visuals.
My goal: boost your customer engagement and achieve your marketing ambitions effectively. 🚀
🧰 TOOLS
📧 Email
- Emarsys | Batch
📊KPI Analysis
- Looker Studio | Power BI | Tableau
🖌️ Graphics/Image
- Figma | Canva
📱 Web/App
- Wordpress
🛒Awareness
- SEA: Google Ads
- SEO: Web writer
Feel free to contact me to discuss your project!
French
Native or bilingual
English
Fluent
German
Conversational
Chinese
Conversational
Remote only
Primarily works remotely
Experience
- Publicis GroupeInternational CRM Project ManagerSeptember 2024 - Today (1 year and 9 months)As a CRM Project Manager, I lead the CRM strategy for several European markets within a global leader in the automotive industry. I ensure the definition, implementation, and optimization of multi-channel campaigns to strengthen customer loyalty and maximize the performance of local activations.
- CHEERZCRM PROJECT MANAGERE-COMMERCESeptember 2023 - September 2024 (1 year)Paris, FranceManagement of the CRM marketing plan, KPI Analysis (Looker), Automatic Programs, Push Integration and Targeting (Batch) / Email (Emarsys), A/B Testing, Segmentation
- GUERLAINInternational CRM Project ManagerLUXURY GOODSJanuary 2022 - July 2022 (6 months)Paris, FranceManagement of CRM tactical tools: Emails, Mailing, SMS/MMS, Magazine, Performance Analysis (PowerBI), Consolidation of worldwide data
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Education
- Master Programme Grande ÉcoleKedge Business School2024Master 2 Majeure Marketing & Coding HTML
- Master of ManagementAteneo de Manila2023Master 1 en Management, Philippines