About Julie
French
Native or bilingual
Experience
- Ultiamate Skills 971Art Director 360° | Branding, Print & Social Media Strategy (TikTok/Reels)CIVIL ENGINEERINGJanuary 2026 - Today (7 months)Le Gosier, GuadeloupeThe ChallengeCreate a solid and professional brand image for a construction company, while modernizing its communication to attract new clients through unconventional channels (TikTok).My Achievement (360°)
- Branding & Logo: Design of a strong, reassuring, and memorable visual identity.
- Print & Textile: Adaptation of the brand on physical media: business cards and professional textiles (worksite T-shirts) to strengthen the company's image on the ground.
- TikTok Strategy: Complete creation and management of the account. Production of short videos highlighting know-how and behind-the-scenes of worksites.
The Results (In less than 5 months)- Visibility: Best video with over 7,000 views.
Engagement: Rapid organic growth (77 followers / 377 likes).Business ROI: Direct acquisition of numerous qualified leads via the platform, transforming visibility into revenue. Very satisfied client - Hj Art DirectorArt DirectorARTS AND CRAFTSJanuary 2023 - Today (3 years and 7 months)Le Gosier, GuadeloupeAt the head of my own creative studio, I support artists, brands, and individuals in defining and realizing their visual universe. My approach combines image strategy, artistic sensitivity, and technical rigor.My areas of expertise:
- Visual Identity & Social Media: Creation of strategic and aesthetic content for social networks to strengthen engagement and brand consistency.
- Creative Direction & Moodboards: Development of visual concepts and trend boards (moodboards) to guide photographers and creative teams during shoots.
- Music Industry (Cover Art): Creation of custom album and single covers, translating the artist's sonic universe into a strong visual identity.
- Publishing & Decorative Posters: Design and marketing of art posters under the Hj Art Director brand. Management of the graphic chain, from concept to printing.
- 360° Expertise & Case Study (Ex: Construction Sector)
I am currently supporting players in the construction industry in their digital transformation and brand image:Branding & Print: Creation of logos and their adaptation on physical media (business cards, professional textiles/T-shirts). Complete management of the printing process.Social Media Strategy (TikTok): Creation of high-performing vertical content.Results: In less than 2 months, acquisition of +7000 views on a single video and consistent organic growth.Business Impact: Real transformation of the audience into qualified leads for the client. - Le Terrain TremplinCommunity ManagerEDUCATION AND E-LEARNINGFebruary 2021 - April 2021 (3 months)Paris, France- Blog post writing- SEO improvement- Community engagement- Graphic charter redesign- E-reputation and competitive monitoring
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Education
- DEUST Webmaster and Internet ProfessionsUniversity of Limoges2021-Veille concurrentielle -Veille de la e-reputation -Animation de site web et génération d'audience -Créations de contenu web et multimédia -Conception, déploiement et gestion technique de sites web -Programmation , développement web
- Art DirectorStudi- Création de logos , charte graphique , bannière animé , pattern, affiche , flyers ,etc . - Suite adobe (Indesign, Lightroom , Photoshop , Figma , Adobe XD , Premiere Pro - Concevoir et piloter un projet graphique et interactif - Veille , recherche utilisateur , personae , expérience map, SWOT benchmark -Création de moodboards , planche d'idéation , atelier de brainstorming ...