Freelancer profile translated to English.
Back to original languageAbout Julie
Former Communications Manager, Community Manager, and Graphic Designer (in the real estate and interior design fields), I offer my services to help you create your visual identity, develop your marketing materials...
In terms of my work, I enjoy proposing contemporary graphic designs.
I can also provide you with communication advice (communication plans, marketing actions, etc.)
Do not hesitate to contact me if you are interested :)
French
Native or bilingual
English
Basic
Can work on-site
Paris (up to 50km)
Experience
- Come and workMarketing & Content ManagerREAL ESTATEJuly 2021 - December 2021 (6 months)Paris, FranceMarketing:- Implementation of a brand strategy:--> Propose marketing actions and new materials to develop- Development of annual marketing plans- Growth Hacking:--> Propose innovative marketing actions and channels to generate new leads- Build a conversion strategy- Market research and competitor benchmarking- Creation of partnerships consistent with our actions- Marketing monitoringBusiness Intelligence:- Traffic monitoring- CRM management- Database segmentation- Define and implement CRM strategy: email campaigns, newsletters, automatic emails...Traffic Management:- Continuous improvement and optimization of the website- Implementation of an SEO strategy- Harmonization of communication materials- Conversion UX- Understand and generate traffic- Understand our users- Model the conversion funnel- Traffic monitoring- Identify & test new acquisition channelsCommunication:- Define and manage our content strategy- Create content (white papers, articles, sales materials...)- Manage and animate our social media (LinkedIn, Facebook, Instagram) by creating adapted and differentiating content- Use our traffic management and decision-making tools to improve the performance of our communication actions- Organization of photo shoots- Creation of visual materials (graphic design for social media and our spaces, videos...)- Press: implement a media and influencer strategy to promote the brand- Participate in events to represent the company- Implement a mailing strategy- Improve and create segmented pages for the website- Management of service providers
- GUY HOQUETMarketing and Communication Project ManagerSOCIAL NETWORKSSeptember 2019 - December 2020 (1 year and 3 months)Gentilly, FranceMarketing:Annual marketing plan: advertising campaigns, website (launch of the new site)Development and construction of campaign mechanicsService provider managementCompetitive intelligenceManagement of the Pièces Jaunes partnershipSEO ROIImplementation of new digital solutions for agenciesCommunication:Communication plan: social media, internal communication, press relationsCrisis communication (covid-19)Writing articles and creating content for the new siteCorrection of press releases from the PR agencyCommunity Management:Management of editorial calendarsContent creation (social media, newsletters, website)Scheduling of Instagram, Facebook, LinkedIn postsReporting of resultsGraphic Design:Graphic creations (social media content, print sales materials and brochures)Creation of animated content in collaboration with a motion designer
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Education
- Communication DirectorEFAP2018
- Interior designerMMI DECO2022