Freelancer profile translated to English.
Back to original languageAbout Julie
📱 You have a great app in your hands, but how do you make it take off?
Lack of visibility, costly acquisition… the path to success is fraught with pitfalls.
That's where I come in.
🚀 Specialist in launching and growing mobile applications
I help transform an idea into success on the App Store and Google Play.
đź’ˇ **My approach**: a tailor-made strategy combining organic & paid levers and product optimization to maximize impact from launch.
With 10 years of experience in mobile marketing, I have supported more than 20 applications in international environments.
I am autonomous, proactive, and results-oriented, and I combine creativity and data analysis to generate sustainable growth!
🔥 How do I help you?
🔎 Clear & impactful positioning
- Market and competitor analysis
- Targeting your audience
- Creating messages that resonate and convince
🎯 Multi-channel campaigns
- Development and execution of the marketing plan across all levers (UA, ASO, social media, newsletter, website, PR, influencer, events…)
- Creation of promotional assets
đź› Maximum visibility and conversion on stores (ASO)
- Complete audit to identify optimization opportunities
- Keyword and metadata optimization (titles, descriptions, keyword list)
- A/B testing & Custom Product Pages
- Analytical monitoring (Apptweak, Appfollow)
🚀 Performance-optimized campaigns
- Configuration and management of UA campaigns (Meta, Google, TikTok, Apple Search Ads)
- Creation of engaging ads (UGC, statics..)
- Continuous optimization (ROAS, downloads)
- Analytical monitoring (Adjust)
👉 In-app experience
- Feature, UX & monetization recommendations
- Activation and loyalty strategies
đź‘Ą Organizational optimization
- Implementation of adapted tools & processes
- Selection and recruitment of key talents
đź’¬ Ready to boost your app? Let's talk about your project!
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 30km), Montpellier (up to 30km), Lyon (up to 30km)
Experience
- TwelvMarketing Director (Freelance)SOCIAL NETWORKSJuly 2021 - Today (5 years and 1 month)In charge of launching the dating app Twelv on the App Store and Google Play in the French market:👉 Strategic Marketing:- Identification of key selling points- Competitor analysis- Development of the launch marketing plan across all levers (user acquisition / social ads, newsletter, PR, events, etc.)- Budget recommendation- Organizational recommendation: tools, talent👉 Operational Marketing:- Implementation of various marketing actions, management of service providers- Recommendation and implementation of ASO strategy (Appstore Optimization): identification of relevant keywords, writing optimized descriptions, AB testing- Brief for creation of store visual elements: icon, screenshots, videos- Configuration of ads / User Acquisition campaigns (Meta, Google, Tiktok, Snapchat, ASA)- Brief for ad creation: UGC, animation, static- Configuration and sending of newsletters- Organization of events: launch party👉 Product Marketing:- Marketing recommendations on app features
- GAMELOFT SEMarketing Group ManagerVIDEO GAMES AND ANIMATIONFebruary 2018 - July 2019 (1 year and 6 months)Paris, FranceResponsible for managing about ten product managers across Gameloft's development studios in Europe, Australia, and North America.In 2019: Joined the top marketing management.👉 Recruit, train, manage, and evaluate the performance of a group of product managers👉 Connect the various marketing teams at headquarters and locally: platform relations teams, local marketing, user acquisition, PR👉 Define innovative, customer-oriented marketing tactics👉 Define objectives and implement appropriate processes to measure and improve ASO performance, featuring, partnerships, and operational marketing.👉 Identify best practices and deploy them within the Gameloft marketing community👉 Monitor team performance👉 Assist in building trusting relationships with rights holders👉 Implement tools to encourage synergies between marketing teams👉 Supervise the internal creative agency (videos, web, creative)👉 Assist with change management, organize marketing seminars
- McDonald's FranceProduct Manager – Family MarketingRESTAURANTS AND FOOD SERVICEJanuary 2016 - January 2018 (2 years and 1 month)Guyancourt, FranceIn charge of family promotions (DVDs, activity boxes), redesigning the 2018 birthday program, restaurant entertainment (workshops, Ronald services, event decoration), Happy Meal food development, fruit strategy, and Happy Meal Mr. Men toys.👉 Development of products, services, and offers (targeting, partnerships, production, operational implementation)👉 Development of national marketing campaigns (TV, radio, POS, display, Facebook)👉 Presentation of marketing recommendations to the franchisees' Executive Board👉 Communication to the restaurant network, development of a dedicated web platform for restaurant managers
Reviews
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master Marketing - Product Manager and Marketing Studies 204Université Paris Dauphine2013