Julie Guerrier

Made of Matter is a London-based design studio specializing in creating maximalist patterns for wallpaper and textiles for the hospitality sector (hotels, restaurants, boutiques) and individuals.

During this experience entirely in English, I led 360° communication and marketing missions:

✅ Social media strategy: trend analysis, creation of an editorial calendar, visual creation, performance management, and reporting (+35% audience)

✅ B2B Prospecting: development of a prospect database and implementation of structured follow-up.

✅ Writing and translation: blog posts, press releases (English/French).

✅ Product photo shoot management: assistance with photo shoots and retouching.

✅ Strategic watch (interior design)

✅ Performance analysis and strategy adaptation (traffic, user journeys, engagement rates...)

✅ Creation of editorial plans for social networks

Les Petites Mascarades is an event agency based in Paris. I was able to explore event project management in its various facets, from conception to on-site coordination, including digital strategy (B2B and B2C).

✅ Event project management: development of commercial proposals, logistics, coordination of service providers, and post-event follow-up.

✅ Digital strategy & visibility: creation and management of the agency's LinkedIn and Instagram accounts, content writing, and SEO/SEA optimization.

✅ Creation of communication materials: client brochures, graphic charter, and event storytelling.

✅ Prospecting & client relations: development of prospect databases, follow-up, and management of incoming leads.

✅ On-site coordination: team management during corporate events and on-site facilitation.

Strategic mission with the communication department to strengthen the impact of the Bayard Jeunesse - Milan brand in a rapidly transforming media ecosystem.

✅ Co-construction of the 360° communication strategy integrating press, publishing, audio, and audiovisual.

✅ Support in deploying the brand's positioning to internal stakeholders.

✅ Supervision of content consistency (visuals, messages, copywriting) for B2B and B2C targets, in collaboration with creative teams.

✅ Implementation of multi-channel communication actions: newsletters, social media, on-site activations, and partnerships.

✅ Participation in creative briefs and development of visuals with teams in line with brand objectives.

✅ Participation in the management of a media relations agency and reporting of media coverage.