Freelancer profile translated to English.

Description

With over 15 years of experience in the world of media agencies and advertisers, I have been able to work on many digital issues, but also off-media (TV, Display, radio, Press) and off-media issues.

These experiences have allowed me to acquire the necessary skills in media strategy and coordination, consulting, digital purchasing (display, social networks, paid and natural referencing), but also in more global communication and marketing strategies, in traffic acquisition or in ROI improvement.

Details of my experience:

- nearly 9 years as Digital Manager in a media agency on major French accounts (Inter Rhône, Alinea, Pescanova, BMW, SIC, Orange, etc...)

- nearly 1 year in communication coordination and strategy at Héliades, a tourism player specializing in Greece

- 1 year as webmarketing manager at Captain Tortue, a home sales player with an annual turnover exceeding €70M.

- Since the end of 2020, I have been self-employed and have been involved in strengthening teams both in the operational part (launch of FIFA22, BATTLEFIELD 2042 or even the SIMS in 2021) and in the more strategic part (Business Director on the Ford account from November 2022 to December 2024).

I am also trained in various Google tools such as Google Tag Manager, Google Analytics, Google Search Console and of course Google Ads

I would be delighted to assist you according to your needs.

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Marseille 7e Arrondissement (up to 50km)

HAVAS MEDIA FRANCE
Digital Account Manager
CONSULTING AND AUDITS
February 2016 - October 2020 (4 years and 9 months)
Marseille, France
° Advice and Management of the operational commercial relationship and the development of turnover
° Development of digital strategies, commercial negotiation (purchase and sale), sending of commercial proposals and management of the customer relationship.
° Monitoring of digital advertising campaigns in connection with Traffic Management: recovery of creative elements, monitoring of online posting, optimizations, end-of-campaign balance reporting and financial monitoring with partner agencies and agencies.
° Prospecting, commercial appointments with market players
purchase Media Webmarketing strategy Mobile first Digital Communication Advice Advertising
Just Agency
Media consultant
November 2020 - Today (5 years and 7 months)
Marseille, France
Support in the structuring and implementation of media strategies (ON and OFF). Management of SEM tools (SEO, SEA, SMO) Implementation and Management of Sites Centrics tools (Google Analytics, AT Internet, Omniture) Steering and purchasing of media plans to meet all types of objectives: Branding, Consideration, Performance, Onsite and instore traffic. Advertising mutation is perpetual and relatively rapid, especially in digital. Why relatively? Because often, digital experts go faster than the market, try to anticipate to such an extent that they miss the real issues of companies and also consumers.
Captain Tortue
Webmarketing Manager
RETAIL (SMALL BUSINESS)
March 2015 - February 2016 (11 months)
Aix-en-Provence, France
Management and continuous improvement of the various supports (Website, application, social networks, etc...)
Implementation of promotional or advertising digital campaigns.
Community Management
Traffic management (analysis of statistics, management and creation of tracking, etc...)
Establishment of the web communication strategy
loyalty of its Internet users (close collaboration with the customer relationship marketing team)
Webmarketing strategy Instagram Facebook SEA Google Analytics Showcase site Mobile Application Google Tag Manager