Freelancer profile translated to English.

Description

Need a fresh perspective on your **marketing strategy**?

I address your visibility and acquisition challenges and support you in launching your campaigns. 💪

With over 9 years of experience in Marketing, across various sectors (media, industrial, retail/fashion), I work on the following projects:

✅ Strategic Design:

- Audit of your business and existing levers

- Definition of your measurable and coherent objectives

- Implementation of a digital strategy

✅ Marketing Campaigns:

- Landing page copywriting

- A/B testing of creatives

- Social Ads: Facebook Ads, LinkedIn Ads, Twitter, Snapchat, TikTok, Pinterest

- Google Ads Campaigns (Search, Display, Shopping, YouTube)

- Affiliate Campaigns

- Influencer Marketing Campaigns

✅ Web Performance:

- User journey analysis

- Acquisition analysis and recommendations (Landing page, forms, etc.)

📧 Email / SMS Marketing Campaigns

- CRM strategy implementation

- Increasing customer LTV

📱 Social Media Management:

- Social Media strategy definition

- Content creation adapted to each network (Facebook, Instagram, TikTok, LinkedIn)

- Editorial calendar creation

- Community Management: building a real community around your brand.

🎯 SEO, Local SEO, and E-reputation:

- SEO-friendly content writing (articles)

- Creation and optimization of your business on Google Business Profile (GMB)

- Customer review management (capitalize on positive ones, address negative ones)

Curious, creative, and open-minded, I deeply enjoy when our exchanges help evolve our perceptions and ideas.

Feel free to message me for any requests or clarifications.

See you soon 😉

Julie.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

DIGITALOVAGENCY
Digital Marketer
PRESS AND MEDIA
January 2021 - Today (5 years and 5 months)
Paris, France
I support SMEs, Entrepreneurs & Associations in their Digital Marketing Strategy.
From website creation to customer acquisition, I am involved in all aspects of your strategy, both operationally and in strategic consulting.

- Branding Strategy (brand image)
- Traffic Acquisition (SEA, Social Ads, Affiliate, etc.)
- Customer Loyalty
- Emailing Strategy
- SMS Marketing
- Social Media Content Creation

Over 50 satisfied clients. Free audit for our first collaboration.
Let's go!
Social Media Web Marketing Strategy Copywriting Content Marketing Digital Transformation Project Management Email Marketing Cold Emailing SMS Website Creation
Atelier NA - Costume sur mesure
Acquisition and CRM Manager
FASHION AND COSMETICS
May 2020 - September 2021 (1 year and 3 months)
Paris, France
- Management, launch, and monitoring of advertisements across all channels (Facebook Ads, SEA, retargeting, affiliate, Native advertising,)
- Implementation of new acquisition channels: B2B Partnerships, display, lead acquisition.
- Performance and KPI analysis
- Budget management and adherence
- Implementation and monitoring of the A/B Testing program
- SEO Management
- Launch of internal and external optimization projects
- Optimization of segmentation
- Marketing Automation campaign management
SEA Facebook Marketing CRM Mailchimp Emailing Digital Communication Instagram Marketing Newsletter Design Brand Content SEO Netlinking
Lagardère Digital France
Digital Marketing Manager
PRESS AND MEDIA
June 2018 - May 2019 (1 year)
Levallois-Perret, France
- Promote the Télé 7 Jours brand and its variations (Télé 7 Jours Replay and Télé 7 Jeux) online (websites and applications).
- Manage strategic partnerships to achieve audience and revenue objectives.
- Business development: prospect for partners to increase brand visibility and revenue (e.g., Netflix, OCS, Rock en Seine Festival, Live Nation, Sony Music/Sony Pictures, TF1, SND, etc.)
- Create commercial offers, negotiate, and sell.
- Implement, monitor, and optimize media campaigns (digital, radio, print) for acquisition and retention (GUAC, retargeting, SMA, SEA, PPC, etc.).
- Define campaign KPIs, optimize, and analyze results
- Implement 360 communication operations
- Develop initiatives beneficial to brand image
- Manage budgets and contracts
Partnerships Negotiation SEA Digital Communication Community Management CPC Advertising Email Marketing Traffic Acquisition Marketing Project Management