Julie Germont

Creation of a range of internal communication tools and materials for various Decathlon stores, including:

- Co-creation workshop for visual identity with the store team.

- Visual identity and logo.

- Graphic guide (simplified graphic charter including logo and variations, color palette, typography, and visual elements).

- Custom posters for the premises.

- Customizable presentation templates (PPT, Google Slides) for internal use.

As a communication expert, I offer my skills developed through my communication studies and my experience with key players like Decathlon, the Savoie Ski Committee, and the Annecy municipality.

Today, I assist companies in defining their communication strategy and implementing it through personalized communication materials. Entrust me with your communication management so you can focus on your core business! I am committed to providing tailor-made communication strategies, enriched by a deep understanding of the sector and an authentic personal approach. Engaged in a dynamic network and always on the lookout for the latest trends, I am ready to navigate towards success with you.

Contact me to support you in:

- Your Communication Strategy: Development of strategic plans to strengthen your brand and maximize your market impact.

- Your Community Management: Dynamic management of your online communities to engage your audience and cultivate lasting relationships.

- Your Visual Identity Development: Creation of captivating visual concepts to ensure a consistent and memorable brand presence.

- Content Writing: Production of original and relevant content to effectively communicate your message and added value.

- Creation of your communication materials.

I am dedicated to providing a personalized and tailor-made service to each of my clients!

360° communication manager for the 3 stores in the Annecy area:

- Communication policy

- Communication plan

- Communication budget management and piloting

- Operational implementation of communication campaigns (digital campaigns, community management)

- Implementation of local commercial operations meeting store needs

- Analysis and debriefing of communication actions

Event team leader:

- Support and management of a team of 2 people

- Coordination of an annual event schedule of about ten events

- VitalSport Leader (flagship back-to-school event for athletes. 2 days of initiations with 40 local sports clubs, 10,000 visitors)

Store Manager: As a manager, I regularly act as the store's permanent manager, responsible for the safety of goods and people (managing merchandise reception, customer disputes, service providers, organizing coverage of the sales floor based on customer traffic).