Freelancer profile translated to English.

Description

Sales & AI Coach ⏐ MVP Builder ⏐ From idea to commercial performance 🚀

I am Julie, an expert in commercial structuring (7 years of experience in scale-ups) and an AI engineer (Le Wagon). I act as a strategic partner for founders, early-stage startups, and teams looking to accelerate their growth.

I am not just a consultant.

I provide the essential link between business vision, technical execution (MVP), and AI-enhanced commercial efficiency.

🚀 My areas of intervention

• Individual & team coaching (SDRs, AEs, managers, entrepreneurs)

• MVP creation with AI components via code or NoCode (Lovable)

• Figma mockups, landing pages, and simple business plan structuring

• Commercial department structuring, playbooks, and CRM architecture (Salesforce/Hubspot)

• Automation of rituals and integration of LLMs (OpenAI, Claude) into your processes

Objective: move fast to test the market while establishing ultra-solid Sales & Tech foundations.

🧠 My method

Business & Tech partner for early-stage and scale-up projects:

• Coaching (shadowing, co-listening) to trigger commercial breakthroughs

• Technical structuring of Ops and strategic roadmaps (Notion, GitHub)

• Intensive preparation for pitches and competitions (e.g., Be a Boss Women Tour, FrenchTech)

🎯 Your needs

• Founders / startups (0 → 1) looking to launch an MVP and their Go-To-Market strategy

• Commercial teams in scale-ups needing field coaching and AI automation

• Future entrepreneurs with an idea to bring to life quickly

💡 What sets me apart

• Unique dual expertise: Sales Leader (ex-PayFit) + Software Engineer

• Obsession with rapid, pragmatic execution ("Doer"), without unnecessary complexity

• Analytical rigor inherited from a Master's in Business Law

📩 Have a project to structure or an MVP to build?

Let's talk, I'll help you make it concrete and performant quickly! ☕️

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Le Wagon
Software Engineer & AI Specialist (Bootcamp)
EDUCATION AND E-LEARNING
October 2025 - April 2026 (6 months)
Paris, France
Coming from intensive training focused on software solution development and generative AI integration, I now lead digital transformation projects by designing custom automation tools.
My approach combines technical engineering and Sales Enablement to multiply the productivity of sales teams, while ensuring their skill development through training on the strategic and operational use of generative AI in daily tasks.

**Technical Stack**: Proficient in Ruby, Ruby On Rails, SQL, and API integration.

**Generative AI**: Implementation of LLMs (Large Language Models) and automation of intelligent workflows (Claude, Gemini AI Studio).

**Business Focus**: Technical ability to design custom internal tools (Dashboards, Sales automation scripts) to multiply commercial effectiveness
Generative AI SQL Prompt engineering API LLMs
Payfit
Senior BDR Management & Sales Enablement
E-COMMERCE
May 2022 - June 2025 (3 years and 1 month)
Paris, France
At the unicorn company PayFit, I led and coached a team of top performers consisting of 6 to 11 Outbound BDRs and handled technical product demonstrations.

For 7 consecutive quarters, we achieved an average of +109% of our sales targets and 165% of MRR targets.

Key Expertise and Achievements:

1. Performance Management & Coaching
**Outbound Management**: Daily coaching on "Cold Calling" techniques and mastery of the sales pitch to book qualified, conversion-oriented appointments for a complex HR product.

Mentoring & Leadership:Recruitment, onboarding, and skill development of new team managers to support department growth.

**Accelerated Skill Development**: Design of KPI matrices and implementation of weekly rituals (performance reviews and training) to proactively identify underperformance signals and adjust strategies in real-time.

**Sales Enablement**: Collaboration with Marketing and Enablement departments to refine lead scoring and co-author sales playbooks.

2. Sales Operations & Technical Optimization (Engineering Mindset)
Salesforce Architecture: Building advanced dashboards for real-time performance monitoring and conversion rate optimization.

**Marketing Alignment**: Close collaboration with Marketing teams to refine "Lead Scoring" and optimize the quality of generated opportunities.

**Data Culture**: Leveraging my hybrid profile (Engineering/AI) to identify growth levers and structure sales processes.

**Asset Creation and Automation**: Co-authoring "Sales Playbooks" and designing sales support tools, including a detailed persona matrix to tailor pitches to decision-makers (C-Level) and deploying automated prospecting sequences to maximize team efficiency.
Salesforce Sales Operations Sales enablement Sales Management Outbound B2B
Japhy
Head of Sales and Business Development
E-COMMERCE
January 2021 - June 2022 (1 year and 5 months)
Paris, France
As Head of Sales at Japhy, my mission was to orchestrate the complete structuring and scaling of the sales department from A to Z.
My focus was on transforming a business vision into a scalable, high-performing, and profit-oriented operational organization.

Major Achievements and Business Expertise:

1. Leadership & Department Structuring
**Large-Scale Management**: Overall direction and restructuring of the sales department, directly managing 15 sales representatives.

**Recruitment Engineering**: Design and full implementation of recruitment and training programs (onboarding/coaching) to ensure rapid skill development for new hires.

**Team Leadership**: Creation of a performance and accountability culture within a high-growth "scale-up" environment.

2. Sales Operations & Data Architecture (Build from scratch)
**Sales Stack Architecture**: Definition and initial deployment of the CRM ecosystem and data tracking tools.

**Data Integrity**: Implementation of automated workflows to secure data entry and enable ultra-precise monitoring of commercial activity.

**Process Optimization**: Audit and continuous improvement of sales cycles to streamline handoffs between different departments.

3. Growth & Customer Retention Strategy
**Churn Reduction**: Management of a profitability-focused retention strategy, leading to a 6% reduction in customer attrition (churn).

**Customer Value Maximization**: Optimization of cross-selling and up-selling processes, resulting in a 23% increase in average order value, and training for CSM teams.

**ROI Focus**: Implementation of a balanced sales approach between aggressive acquisition and protection of the existing customer base.
Sales Strategy Sales Operations Strategy & performance management (KPI, profitability, audit) CRM Growth Strategy