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Description

With 10 years of experience in performance marketing, I am at your disposal to help you:

- Develop your SEA and/or SEO strategy (advice and guidance)

- Create and manage your paid search account and campaigns (SEA)

- Create and manage your display campaigns - awareness and remarketing

- Implement and execute your natural referencing strategy (SEO)

- SEA and/or SEO audit

- Create and manage your Meta and TikTok Ads account and campaigns (SMA)

- Set up automated reporting via Looker Studio

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Kinesso
Digital Tactical Planner
DIGITAL AND IT
January 2024 - March 2025 (1 year and 2 months)
Bruxelles, Belgium
- Client portfolio: e-commerce, insurance, retail (food)
- Define the digital media strategy to achieve client objectives
- Build media plans by defining channels, platforms, placements, and audiences to activate
- Brief channel experts on estimates and campaigns
- Monitor the launch and performance of campaigns
- Track and finalize digital reports
- Knowledge of different digital channels/partners and KPIs
Kinesso
PAID SEARCH CONSULTANT
DIGITAL AND IT
January 2019 - January 2024 (5 years)
Bruxelles, Belgium
• Client portfolio: pharmaceutical, e-commerce, financial services, retail (food)
• Provide estimates with keyword research, traffic, budget based on a briefing
• Take initiatives to test new Google products/formats
• Support the client in setting up their Paid Search account and developing their growth strategy
• Recommend formats and tactics to achieve desired objectives
• Automate reports with Looker Studio
• Analyze data and performance using GA4
• Execute regular A/B tests to steer performance in the right direction
Delivery Hero SE
DISPLAY SPECIALIST
April 2018 - April 2019 (1 year)
Berlin, Germany
• Manage Display (GDN) and UAC video (YT) campaigns for the European market
• Analyze and report on campaign performance
• Take creative initiatives for video concept development
• Manage budgets and objectives to achieve growth and acquisition of new clients/retention of existing clients