Freelancer profile translated to English.
Back to original languageAbout Julie
I help VSEs, SMEs, and freelancers structure their marketing strategy and express themselves authentically, not as they think they should. As a marketing and communication strategy consultant, I work remotely and across France.
My areas of expertise include:
• Marketing and Communication Strategy: marketing plan, communication strategy, product or service launch.
• Business Development: prospecting, sales structuring, partnerships.
• Social Media: editorial line, posting schedule, Instagram and LinkedIn presence.
• Identity and Print: visual identity, graphic charter, printed materials.
What sets me apart: a strategist's perspective, not just an executor's. I led marketing and sales at AMP Assurances, managed the Delestre by Gueudet brand, and currently teach marketing, communication, and communication law in business schools. I know how to connect strategy with concrete implementation.
I work on a case-by-case basis, from defined projects to ongoing management. You will leave with a clear strategy and appropriate materials, designed for your brand and sustainable over time.
French
Native or bilingual
English
Basic
Can work on-site
Amiens (up to 50km)
Experience
- Déclic & StratégiesFounder - Marketing and Communication Strategy ConsultingMarch 2025 - Today (1 year and 4 months)Amiens, FranceFounder of Déclic et Stratégies, a marketing and communication strategy consulting firm for VSEs, SMEs, and freelancers, based in Amiens and serving all of France.I help leaders clarify their marketing strategy and express themselves authentically, not as they think they should. Four areas of expertise: marketing strategy and communication plans, business development, social media (editorial line and presence), and visual identity and print.I also teach marketing, communication, and communication law in several institutions in the Hauts-de-France.
- Delestre by GueudetMarketing & CommunicationAUTOMOBILEJanuary 2023 - January 2025 (2 years)Amiens, FranceResponsible for the marketing and communication of Delestre by Gueudet.I defined the marketing strategy and managed the brand's campaigns, working on its awareness across all channels, online and offline: communications, support materials, and actions to enhance its visibility.
- AXAInsurance and Wealth Management AdvisorBANKING AND INSURANCEJanuary 2021 - January 2023 (2 years)Amiens, FranceI advised a diverse clientele (individuals, self-employed professionals, VSEs, and SMEs) in identifying and defining their social protection and wealth management needs.My responsibilities:• Client portfolio development and retention, through a personalized and proactive approach.• Wealth management advice: analysis of personal, professional, and financial situations, followed by tailored solutions for savings, provident schemes, retirement, and estate planning. Marketing of insurance and investment products, with regular follow-up to anticipate evolving needs.• Prospecting and acquisition: prospecting activities, presence at local professional events (trade shows, networking events), partnerships with introducers (accountants, notaries).• Regulatory monitoring: tracking legal and tax developments in social protection and wealth management, continuous training for accurate and up-to-date advice.• Client relations: quality and responsiveness of service, long-term trust, loyalty, and recommendations.
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Education
- MASTER Marketing & CommunicationPôle Paris Alternance2014Activities and societies: Finaliste au Grand prix étudiante Louise TALLERIE 2014 organisé par Crédit Agricole S.A Compétences obtenues : - Capacité d’analyse de marché visant à mettre en place une stratégie marketing - Maîtrise des méthodes de segmentation et de ciblage - Exploitation des bases de données marketing et enrichissement - Maîtrise des méthodes d’études de marché - Capacité à définir un cahier des charges et d’une méthodologie d’étude de marché, gestion des relations avec des prestataires externes (cabinets d’études) - Capacité à réaliser un plan marketing et à la mettre en oeuvre - Capacité à mettre en œuvre et à contrôler des actions marketing ciblées (plan de communication, plan promotionnel, opération de marketing direct) - Assistance d’équipe commerciale (préparation d’argumentaires, synthèses de marché, aide à la négociation) - Capacité à mener des négociations commerciales dans le cadre de différentes fonctions
- Bachelor's Degree in Business Development ManagementInterfor S.I.A2011Grade: Major de promo / Obtention du trophée de l'alternance Activities and societies: "Chef de projet" pour un projet de classe (1 an) J’ai notamment contribué à l'élaboration de la stratégie commerciale de l'entreprise : - Assurer une veille concurrentielle pour dégager les menaces, les opportunités pour le marché et mon entreprise. - Impulser et proposer des évolutions et/ou innovations commerciales - Décliner les orientations stratégiques retenues par la direction de l’entreprise en plans d'actions commerciaux. Côté commercial : - Complexité des process d'achat. - Appréciation du risque client - Définition de stratégie de négociation et élaboration de propositions commerciales adaptées. Enfin, la formation s’articule autour du développement commercial de l’activité de l’entreprise. Je suis donc capable d’élaborer les budgets, suivre et analyser les comptes d’exploitation, piloter des projets de développement commercial, évaluer les résultats et en assurer le « Reporting », qualifier mon portefeuille clients et optimiser mon réseau.
Certifications
- PCIEPôle Paris Alternance2014