Freelancer profile translated to English.
Back to original languageAbout Julie
E-commerce Directorwith 20+ years of experience, I work part-time with SMEs and mid-cap companies to steer their digital strategy and manage their transformation projects. From defining objectives to operational execution — **with the posture of an internal director, without the cost of a full-time employee**.
Part-Time E-commerce Direction
I support SMEs/mid-cap companies that need structured e-commerce management without hiring full-time:
- Definition and implementation of digital and e-commerce strategy
- Construction and monitoring of business KPIs (traffic, conversion, average order value, retention)
- Profitability optimization: P&L management, arbitration of marketing levers (SEO, SEA, CRM, affiliate, social)
- Prioritization of tasks and roadmap construction
- Management of internal teams (acquisition, CRM, UX, content) — up to 20 people
- Commercial animation and CRM management
Project Management — Digital Transformation
I manage your redesign and implementation projects from start to finish:
- E-commerce site redesign (Shopify, PrestaShop, Magento, Sylius)
- Business solution implementation: PIM, DAM, ERP, CRM
- Needs assessment and writing of specifications
- Selection and management of partners: agencies, integrators, maintenance providers
- Coordination of internal teams and service providers
- Acceptance testing, deployment, and change management
French
Native or bilingual
English
Conversational
Italian
Fluent
Remote only
Primarily works remotely
Experience
- ShiltonPart-Time E-commerce DirectionFASHION AND COSMETICSNovember 2025 - Today (9 months)Béziers, France
- Structuring of KPIs and reporting, analysis of sales and profitability by channel.
- Strategic recommendations and support for execution.
- Management of commercial development projects: opening marketplaces and deploying wholesale.
- Management of acquisition levers and customer journey optimization to maximize conversion
- Support for internal teams
- RacetoolsMarketing & E-commerce DirectorE-COMMERCEFebruary 2023 - January 2025 (2 years)Nimes, FranceMy mission is to grow our revenue while boosting our margins and providing our customers with services that meet market expectations.
- Redesign of the Racetools.fr website (2024): Functional requirements definition, project management, oversight, and maintenance.
- Management and allocation of web marketing budgets: €1.6M
- Definition of acquisition and loyalty strategy / Implementation and management / ROI-focused monitoring of campaigns and implemented levers
- Identification of on-site marketing development areas / Project management and evolution oversight: change of PSP, customer review solution, etc.
- Management of newsletters for our customer base and implementation of marketing triggers
- Management of 5 people: Acquisition, CRM, CRO, Content
RESULTS: Traffic +20% / Conversion Rate +0.3pts / CAC reduction - Lundi MatinMarketing DirectorSOFTWARE PUBLISHINGFebruary 2022 - January 2023 (11 months)Montpellier, France
- Definition of the company's marketing strategy for the next 2 years
- Redesign and merger of websites (group + products) for SEO purposes, to centralize the implementation of Lead Gen and Lead Nurturing tools and create group consistency
- Implementation of a Lead Generation and Lead Nurturing solution (Plezi) and a content strategy to feed it
Integration of new products as part of the company's external growthManagement of 3 people
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Education
- European Diploma in Production Management and TechnologyPole Universitaire Lénoard de Vinci / Politecnico di TorinoDiplôme Européen de Gestion et Technologie de Production
Certifications
- Designing and Deploying a Digital Acquisition Strategy in Startups and SMEsMantra2024