About Julie
👋 Need a UX/UI designer who blends style with strategy? Let’s build something smart.
I'm Julie, a UX/UI designer with a background in fashion design, now focused on crafting user-friendly, visually polished digital products. I help startups, small teams, and mission-driven companies turn ideas into intuitive, scalable interfaces that users love.
🔧 What I bring to the table:
- Strong UX foundations HCD & UCD **: audits, user journeys, personas, usability testing
- Clean, consistent UI design: style guides, design systems, responsive layouts
- Experience across e-commerce, digital platforms, and marketing-focused pages
- A sharp eye for visual hierarchy, storytelling, and brand alignment
- Working knowledge of marketing, SEO, and conversion principles
- Greatly skilled in Figma, prototyping, and cross-functional collaboration
💼 Projects I typically handle:
- Website, app, or product redesigns
- Design system creation or cleanup
- UX Audit
- UX optimization for key flows (onboarding, checkout, search, etc.)
- Style guide/ Design system creation and documentation
🧠 What makes me different? I blend aesthetic sensibility (from my fashion background) with structured, systems thinking and a practical understanding of how design impacts user experience, brand perception, and business goals.
📍 Based in the Netherlands — available remotely
Let’s connect if you’re looking for someone proactive, flexible, and easy to work with!
P.S. I’m a native French speaker 🇫🇷; happy to take on projects in both English and French.
English
Native or bilingual
French
Native or bilingual
Dutch
Basic
Can work on-site
Utrecht (up to 50km)
Experience
- Viable communityUX/UI DesignerENVIRONMENTALMarch 2025 - Today (1 year and 3 months)
- Collaborate with a team of designers to redesign Viable's website with a focus on usability and accessibility.
- Lead the creation of a scalable design system to ensure consistency across components.
- Define visual hierarchy and layout structure aligned with brand identity and user needs.
- Document design decisions to support cross-functional alignment and long-term scalability.
- SACLÀBUX/ UI DesignerE-COMMERCEJanuary 2023 - October 2024 (1 year and 9 months)Amsterdam, Netherlands
- Conducted a UX audit and developed a scalable action plan aligned with business goals.
- Created a UI style guide to ensure consistency and integrated motion design for enhanced user experience.
- Developed the company's first user personas through research, interviews, and competitor analysis.
- Optimized the bag upload process through usability testing, improving both UX and submission quality.
- Led a team of five to redesign the sold-out product page, increasing user retention and engagement.
- Revamped key user journeys (search bar, footer, filters) to enhance usability and align with SACLÀB's branding.
- OliveUX/ UI designerHEALTH AND WELLNESSDecember 2021 - August 2022 (8 months)Olive, the plant-based cooking web app.
- Applied design thinking to create a gamified app promoting plant-based cooking
- Conducted user research, interviews, and competitor analysis to define goals
- Developed user personas, journeys, and wireframes across all fidelity levels.
- Created interactive prototypes
- Performed usability testing to validate design decisions
- Designed the UI style guide and brand identity
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Education
- UX/ UI Design IntensiveCareerFoundry, Online.2022UX/ UI Design Intensive
- BTS in Fashion DesignEPESAAT2015BTS in Fashion Design