Julie Esnault

French customers can spot a translated brand in two seconds.

I help international brands launch and grow in France with copy that feels local, natural and persuasive.

I’m an award-winning senior French launch copywriter and transcreator with a background in advertising, brand strategy and creative direction. Whether you need to adapt an existing campaign or create one from scratch, I help brands connect with French audiences in a way that feels authentic and commercially effective.

I work across the entire creative process:

— Brand strategy and messaging

— Big Ideas and campaign concepts

— French transcreation and cultural adaptation

— Tone of voice

— Website and landing page copy

— Meta ads and paid social

— UGC creator scripts

— Product pages and email campaigns

— Taglines, claims and campaign platforms

— Creative production support, from briefing to final delivery

I’ve created campaigns for global brands including Google, Microsoft, Audible, Pinterest, Hotels.com, VRBO, BMW, Toyota, Starbucks x Nespresso, Dior and Intima.

My sweet spot: helping international DTC, lifestyle, kids, family, food, beauty and care brands launch or scale in France with ideas that travel—and copy that doesn’t feel translated.

I don’t just translate words.

I create ideas, shape brand voices and turn them into campaigns that French audiences genuinely connect with.