About Julie
English
Fluent
French
Native or bilingual
Experience
- Freelance - Maison Michel - Métiers d'Art ChanelCRO ConsultantLUXURY GOODSSeptember 2021 - Today (4 years and 9 months)Consulting and Support for Maison Michel (Chanel Art Craftsmanship) on their e-commerce site with the goal of improving their Conversion Rate.The challenge is to strengthen the e-commerce part of the site within the constraints of the Luxury universe.- Competitive intelligence- Analysis of Google Analytics and Hotjar data- Project management with the development agency for the implementation of proposed optimizations (UX, add-to-cart modification, abandoned cart recovery, wishlist...)- Monitoring of actions with Brian Balfour's methodology. (Test, Implement & Analyze)
- FreelanceSEA ConsultantCONSULTING AND AUDITSMarch 2021 - Today (5 years and 3 months)Consulting and support in media acquisition & digital marketing on Google Ads and Facebook Ads.- Consulting and Audit Mission- Campaign Creation and Optimization- Creative Recommendations- Performance Tracking DocumentClients: Bollé safety, Ciroc Vodka, Stéphane Plaza Immobilier, Maison Broussaud, Anaki Paris, Canal St Martin, Zealande.
- GoogleGoogle Ads Account StrategistE-COMMERCEJanuary 2018 - January 2020 (2 years)BarceloneStrategic support for agencies to help them optimize their clients' accounts. (Focus on ROI).Coaching agencies to find new approaches to improve their performance (training: Google Search, Display Network, YouTube and Mobile).Identifying new opportunities on Google Ads accounts and supporting agencies in implementing them.Coaching new employees.Top Performer 2019.
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Education
- Master Grande Ecole - Digital MarketingKEDGE2017
Certifications
- Google AdsGoogle2020