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Julie D.JD

Julie D.

⭐ Expert Google Ads | Facebook Ads | SEA

€450/day
Marseille, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Julie

As an SEA and CRO expert, I specialize in performance optimization for e-commerce businesses and visibility campaigns, with particular expertise in the luxury and online retail sectors. My training at Google Ads and significant experience in luxury, notably with Maison Michel (Chanel group), allow me to offer you a unique and effective approach to improve your ROI and increase your online visibility. With support from campaign strategy to website optimization.

Here is a non-exhaustive list of areas where I can bring you considerable added value:

1️⃣ Strategy & Paid Media Audit: In-depth analysis of your current strategy and media channels (Google Ads, Linkedin Ads, Facebook Ads, etc.), followed by targeted recommendations.

2️⃣ Performance & Branding Strategy Definition: Development of your activation strategy, including the choice of channels, formats, budgets, and the establishment of a central theme for your tests and campaigns.

3️⃣ Deployment & Monitoring: Creation and management of advertising accounts, campaign launch, rigorous monitoring and continuous optimization, as well as detailed performance reporting.

4️⃣ Dashboarding: Design of personalized dashboards on Data Studio for clear and precise visualization of your data.

5️⃣ Training & Upskilling: Improvement of your team's skills through personalized training.

With a diverse portfolio including clients like Bollé Safety and Ciroc Vodka, I am ready to help you achieve your marketing goals. My commitment is to work closely with your teams to implement strategic optimizations and measure their impact, using tools like Analytics and Hotjar.

Ready to get started? 😁 Let me guide you on your journey to digital marketing success.
  • English

    Fluent

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Freelance - Maison Michel - Métiers d'Art Chanel
    CRO Consultant
    LUXURY GOODS
    September 2021 - Today (4 years and 9 months)
    Consulting and Support for Maison Michel (Chanel Art Craftsmanship) on their e-commerce site with the goal of improving their Conversion Rate.
    The challenge is to strengthen the e-commerce part of the site within the constraints of the Luxury universe.
    - Competitive intelligence
    - Analysis of Google Analytics and Hotjar data
    - Project management with the development agency for the implementation of proposed optimizations (UX, add-to-cart modification, abandoned cart recovery, wishlist...)
    - Monitoring of actions with Brian Balfour's methodology. (Test, Implement & Analyze)
    Luxury E-commerce Hotjar JIRA Project Management
  • Freelance
    SEA Consultant
    CONSULTING AND AUDITS
    March 2021 - Today (5 years and 3 months)
    Consulting and support in media acquisition & digital marketing on Google Ads and Facebook Ads.
    - Consulting and Audit Mission
    - Campaign Creation and Optimization
    - Creative Recommendations
    - Performance Tracking Document

    Clients: Bollé safety, Ciroc Vodka, Stéphane Plaza Immobilier, Maison Broussaud, Anaki Paris, Canal St Martin, Zealande.
    SEA Project Management Facebook Marketing Google AdWords
  • Google
    Google Ads Account Strategist
    E-COMMERCE
    January 2018 - January 2020 (2 years)
    Barcelone
    Strategic support for agencies to help them optimize their clients' accounts. (Focus on ROI).
    Coaching agencies to find new approaches to improve their performance (training: Google Search, Display Network, YouTube and Mobile).
    Identifying new opportunities on Google Ads accounts and supporting agencies in implementing them.
    Coaching new employees.
    Top Performer 2019.
    SEA Google AdWords Google Shopping

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Education

  • Master Grande Ecole - Digital Marketing
    KEDGE
    2017

Certifications

  • Google Ads
    Google
    2020

Skill set

Categories