Julie Dreyfus

I advise and support players in the restaurant, retail, industry, and Food-tech sectors in the creation, launch, and optimization of high-performing food concepts in France and Spain.

With over 13 years of experience, I am involved in the entire cycle: concept, recipes, industrialization, deployment, and performance optimization.

My expertise covers:

- The creation & development of innovative culinary concepts adapted to new uses (Dark kitchens, GMS kiosks, digital, delivery)

- Operational deployment and on-site performance optimization

- Multi-site expansion and internationalization of concepts and business models

- Management and support of teams (R&D, Ops, Sales, KAM, Marketing managers, HR, Franchises)

- Culinary marketing and branding to transform a vision into an attractive and profitable concept.

I have successfully launched brands in Europe, managed multi-site openings, structured digital franchise models, and supported groups in their food transformation and international expansion.