Freelancer profile translated to English.

Description

I am an independent E-commerce Manager with 6 years of experience in fashion and home decor.

I assist brands with:
Managing and optimizing their e-commerce site
Improving user experience (UX / mobile)
Creating and sending newsletters
Implementing simple automations (welcome, abandoned cart)
Digital merchandising and on-site commercial animation
Coordinating service providers (dev agencies, CRM, IT, shooting, data)
Managing structured web projects

I also have a strong interest in product, branding, and brand consistency, which allows me to align the e-commerce experience with the brand's universe.

Operational, fast, and results-oriented, I enjoy building, structuring, and identifying concrete levers to accelerate revenue — whether through UX optimizations, merchandising actions, or CRM campaigns. I particularly enjoy supporting small and medium-sized brands that lack internal resources and are looking for agile and effective support.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational
Italian
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km), Paris 13e Arrondissement (up to 100km)

Bouchara
E-commerce Manager
E-COMMERCE
September 2025 - Today (9 months)
Paris, France
CRO Strategy, audit, and performance data analysis
E-commerce site management
Conversion Rate Optimization / CRO
UX/UI Purchase Funnel Optimization
Management of major projects (wallets, checkout, PLP)
Setup of dashboards & KPIs
Commercial animation & PIM & OMS management
E-merchandising
Web offer purchase / management
Stock monitoring
Magento E-commerce Audit KPI Monitoring Web Project Management
Stella Forest
E-commerce & CRM Manager
FASHION AND COSMETICS
July 2022 - September 2025 (3 years and 2 months)
Paris, France
Definition and deployment of the e-commerce strategy
Definition of newsletters & emailing flows strategy
E-commerce site management
Development and implementation of omnichannel strategy
Conversion Rate Optimization / CRO
UX/UI Purchase Funnel Optimization
Commercial animation & PIM & OMS management
Management of the acquisition strategy
Migration to Shopify
Klaviyo CRM setup
Wshop Newsletters Product Catalog Management Commercial Animation Shopify
Nilaï Paris
E-commerce & Webmarketing Manager
FASHION AND COSMETICS
June 2021 - June 2022 (1 year)
Development of the digital strategy
Management of acquisition channels
Coordination of acquisition campaigns
Marketplace management
Site animation
PIM management
Performance & KPI tracking