About Julie
French
Native or bilingual
Experience
- L'AgenCSEArtistic DirectorDIGITAL AND ITJanuary 2024 - Today (2 years and 5 months)Villeneuve-d'Ascq, FranceAs an artistic director at L’AgenCSE, I have developed unique expertise in supporting Social and Economic Committees (CSE) in the design and enhancement of their internal and external communication. My mission: to visually and editorially translate the unique identity of each CSE to strengthen its role with employees.My role covers the entire creative process:Creation of visual and editorial identity: definition of a coherent graphic universe (logo, brand guidelines, colors, typography) and an editorial tone adapted to the personality of each CSE.Design of print or digital media: presentation booklets, activity reports, brochures, flyers, posters, as well as newsletters and internal flash news. Each medium is designed to be clear, attractive, and easy for employees to adopt.I pay particular attention to readability, accessibility, and visual impact, ensuring that each communication is both effective and aesthetically pleasing. My experience has allowed me to understand the specific challenges of CSEs: being close to employees, highlighting actions taken, and valuing their essential role in company life.On a daily basis, I collaborate closely with elected officials and their teams to understand their needs, identify the messages to highlight, and create tailor-made materials that faithfully reflect their identity. I also ensure overall consistency across all communication tools to strengthen the credibility and recognition of CSEs within their organization.If you are looking for an artistic director who can combine creativity, strategic thinking, and an understanding of the social and human aspects of CSEs, I would be delighted to assist you with your communication projects, whether they are one-off or long-term.
- ESMOD InternationalLecturer - Visual Merchandising Strategy InstructorFASHION AND COSMETICSSeptember 2022 - Today (3 years and 9 months)59100 Roubaix, FranceAs a lecturer at ESMOD International school, I share my visual merchandising expertise acquired over many years as a project manager in this field. My role is to impart both strategic vision and operational skills to train future fashion and retail professionals in current merchandising challenges.My teaching focuses on several key areas:
- The window display as a communication tool
- Optimizing collections in sales areas
- Customer journey and in-store experience
Thanks to my field experience, I also provide a deep understanding of strategic merchandising issues: how to translate a brand's DNA into a physical space, how to adapt a collection to different distribution channels, or how to use merchandising as a commercial performance tool. - IUT Valenciennes-Cambrai-MaubeugeLecturer - Digital Resources and Culture InstructorEDUCATION AND E-LEARNINGSeptember 2022 - June 2025 (2 years and 9 months)59300 Valenciennes, FranceAs a lecturer in Digital Resources and Culture at IUT, I help students understand and adopt digital-related issues, whether technical, cultural, or strategic.My teaching covers various themes:
- Digital culture and digital transformation
- Digital tools and resources
- Digital communication and media
- Critical and ethical reflection
With experience in communication and art direction, I bring a concrete vision of digital as a lever for creation and strategy, constantly linking theory to real professional applications. My goal is to train students capable of using digital resources with relevance, creativity, and critical thinking, to become responsible and innovative players in their future careers.
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Education
- Web Design BachelorEfficom2020Bachelor Design Web
- UX Design, Sprint Design, Sketch CyclesLe Laptop2019Cycles UX Design, Sprint Design, Sketch