Freelancer profile translated to English.
Back to original languageAbout Julie
A hospitality professional with over fifteen years of experience, I have developed in-depth expertise in revenue management, hotel distribution, and online performance strategy. After an initial operational career in hotels in France, Canada, and Mexico, I joined Booking.com, where for over 12 years I assisted hundreds of accommodations (Hotels, Aparthotels, B&Bs, Campsites, Concierge services, and unique stays) in optimizing their revenue and conversion rates on the platform.
Since September 2023, I have been working as a Distribution Manager for a hotel residence chain. I manage B2B and B2C distribution contracts for leisure and business segments, identify new distribution channels, and optimize the chain's visibility and performance on platforms.
My role involves optimizing content, analyzing the performance of each channel, and coordinating actions with the RM, marketing, and operational teams. I manage strategic partnerships, resolve technical issues, and measure the ROI of actions.
My strengths:
• **360° Vision**: dual expertise, allowing alignment of operational constraints and distribution strategy.
• **Data-driven Approach**: KPI analysis, quick and concrete recommendations.
• **Negotiation & Partnerships**: strong OTA network, account management experience, and agreement implementation.
• **Coaching**: team training, tool support.
Service Offerings:
• Distribution audit and pricing strategy
• Revenue and margin optimization
• Channel deployment and optimization (OTA, metasearch)
• Revenue management and distribution training
• Operational monitoring and performance management
English
Native or bilingual
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Appart'CityDistribution ManagerSeptember 2023 - Today (2 years and 9 months)Montpellier, France• - Monitoring e-distribution, OTA, travel agency, and connectivity contracts, GDS• - Prospecting for new distribution channels, deploying new players• - Monitoring and optimizing the chain's visibility on B2B and B2C portals (permanent information updates, content improvement, highlighting chain establishments, rate parity control…)• - Managing partnerships and performance monitoring (implementing promotions, using marketing materials, tracking actions…)• - Monitoring disputes and technical issues• - Measuring performance across different distributors• - Interaction and coordination with other internal departments (yield management, central reservations, marketing, sales, operations)• - Managing the e-distribution team
- Booking.comAccount ManagerMay 2014 - March 2024 (9 years and 10 months)Montpellier, France• - Opening the new office in Montpellier in May 2014 managing Occitanie and Vaucluse• - Responsible for Vaucluse, Aude and Hérault area• - Face to face meeting with partner (50% outside from the office)• - Advise hotels on how to use Booking.com extranet system, how to increase business and produce revenue• - Analyse and translate data to provide and advise accordingly Hotels partners on strategy to implement depending on market health and trends• - Organization of several partner event: Workshop, Open Offices, Cocktails, Brunches• - Analyze hotel & city performance• - Focus on conversion
- Booking.comAccount ManagerMay 2013 - May 2014 (1 year)Paris, France• - Responsible of hôtels Ile de France : Essonne, Seine et Marne and Val d'Oise region• - Maximize revenues and builds good commercial relationships with hotels• - Ensure close commercial contact with hotel partners in order to improvement and optimize their commercial performance• - Acquire new hotel partners to meet the demand of visitor on website• - Create strategic plans to achive targets• - Advise hotels about internet strategies• - Deliver quantity and quality reports
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Education
- EXECUTIVE MS MARKETING MANAGEMENT ET DIGITALESSEC Executive Education2022EXECUTIVE MS MARKETING MANAGEMENT ET DIGITAL
- Master's degreeEcole supérieure de Commerce de Toulouse2010Master's degree