About Julie
French
Native or bilingual
Experience
- designajulieCommunication AgencySOCIAL NETWORKSFebruary 2022 - Today (4 years and 6 months)Lyon, FranceAs a **freelancer**, I support my clients in developing their brand image and digital presence, from the strategic thinking phase to operational implementation.My services include in particular:- Conductingmarket researchprior to projects: analysis of the business sector, identification of digital trends, study of competitor positioning and communication practices to define relevant strategic directions.- Creation ofbrand identity**: design of **logosand development ofgraphic charters(color palette, typography, visual universe) to build a coherent, distinctive, and lasting identity.- Design ofexternal, print**, and **digital communication materialsto enhance the company's offerings and strengthen visibility.- Creation ofinternal documents and materialsto structure communication and harmonize the tools used by teams.- Definition ofsocial media presence strategiesandcreation of visualsadapted to different formats to develop brand awareness and engagement.-Keyword research and analysisto identifyreferencingopportunities and improve online visibility.- **Design and development of showcase websites**, optimized for **local referencing (SEO)**, to strengthen businesses' digital presence in their geographical area.I thus support my clients with a strategic, creative, and operational approach, ensuring the coherence of their communication across all their materials.
- O'délice des fromagesCommunication and Graphic DesignRETAIL (SMALL BUSINESS)October 2022 - August 2025 (2 years and 10 months)Saint-Georges-d'Espéranche, France• Conducting an onlinemarket studyprior to project launch: analysis of the business sector, identification of digital trends, study of competitor positioning and communication practices to define relevant strategic directions.• Creation of **visual identity and brand image**: design of the logo, development of the graphic charter (color palette, typography, visual universe) to ensure a coherent and recognizable identity.• **Design of print and internal communication materials**: flyers, business cards, loyalty cards, tote bags, stickers, and internal documents, to ensure consistent communication across all media.•Development of a social media presence strategyand creation of visuals adapted to different digital formats to increase brand visibility and engagement.
- azur scenicCommunication OfficerRAW MATERIALS INDUSTRYSeptember 2021 - September 2022 (1 year)Vienne, FranceI worked on various communication and design missions to strengthen the visual coherence and internal and external communication tools of the company.My missions included in particular:- Updating theinternal websiteto improve content clarity and information accessibility.-Redesigning product sheetsby integrating the new graphic charter to ensure a consistent visual identity.- Defining thestrategy and creating visuals for social mediato boost digital presence and showcase offers.- Creatingsatisfaction surveysto gather user feedback and contribute to continuous improvement.-Designing professional email signaturesaligned with the company's visual identity.- Producinginternal display materialsto enhance communication with teams.-Creating promotional itemsfor communication and brand image initiatives.I also managed a communication video project, from conception to filming organization:- research and selection of service providers,- scriptwriting,- booking equipment and filming locations,- logistical organization of filming,- budget study and monitoring.These missions allowed me to work on creative, strategic, and organizational aspects, ensuring the coherence of the company's communication across different media.
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Education
- Bachelor in Communication ManagementSup de com2022- Concevoir un plan de communication "360°" au service de la stratégie de communication globale de la marque ou de l'organisation - Mettre en œuvre un plan de communication - Élaborer et produire des supports au service d’actions de communication - Évaluer et optimiser des actions de communication centrées sur l’expérience utilisateur - Piloter des projets graphiques, visuels et multimédias (bloc d'optionnel) - Concevoir et mettre en œuvre des actions d’acquisition digitale et de webmarketing (bloc optionnel) - Élaborer et piloter des projets événementiels