Freelancer profile translated to English.
Back to original languageAbout Julie
Senior UX/UI Designer – Freelancewith over 15 years of experience in digital product design, I support companies and agencies in creating high-performing user journeys and aesthetic, accessible interfaces.
My expertise covers the entire design process:
- User Research (interviews, personas, user journey mapping, user testing)
- UX Design (wireframes, interactive prototyping, information architecture)
- UI Design (responsive web & mobile, design systems, graphic guidelines)
- Collaborative Workshops (Design Thinking, Design Sprint, ideation, co-creation)
- Branding and visual communication
I have worked on large-scale e-commerce and B2B projects, notably forLeroy Merlin**, **Adeo, Nocibé, Motoblouz, Ets Salentey,as well as on SaaS platforms and native mobile applications.
Technical Environments:Figma (expert), Miro, Useberry, Adobe CC Suite, Jira, GitHub.
Methodologies: Agile, Lean UX, Design Thinking.
English
Fluent
French
Native or bilingual
Can work on-site
Lille (up to 30km)
Experience
- LeroyMerlinUX DesignerE-COMMERCEMay 2025 - Today (1 year and 1 month)Ronchin, FranceContextPart of theExperience Designteam, I work on projects related toenergy renovation and services**, focusing on **user journey strategyand collaboration with multidisciplinary teams in an agile environment.Responsibilities*Co-design of user journeysin collaboration with product, business, and development teams.*Facilitation of UX workshops(exploration, ideation) and user testing using the Lean UX approach.
- Design ofwireframes and high-fidelity mockupsaligned with the design system.
- Contribution tocustomer reviewmodules, including the management of AI-generated negative reviews.
- Adeo ServicesSenior Product DesignerRETAIL (LARGE RETAILERS)February 2024 - June 2024 (4 months)Ronchin, FranceContextWorking on the Elo platform for the evolution of thecustomer loyaltymodule, with a focus on user research and omnichannel journey optimization.Responsibilities
- Conductingexploratory interviews in-storeto gather customer and employee needs.
- Designinganimated Mobile & Desktop prototypesconsistent with the Mozaïc Design System.
- Conductinguser testing in-store and via video call(multi-country: Portugal, Spain, Greece, Italy, Poland).
- Leroy MerlinSenior Product DesignerRETAIL (LARGE RETAILERS)February 2024 - December 2024 (10 months)Ronchin, FranceContextOn assignment for theHabitant Homevisitsplatform, I worked to improve its ergonomics and adapt it to currentgraphic standards**. This project was part of an effort to harmonize with the **Mozaïc Design Systemand modernize digital journeys.Responsibilities
- Ensuring the platform's compliance with theMozaïc Design Systemto guarantee visual consistency and accessibility.
- Updatingresident visit scenariosinternationally, incorporating local specificities and user feedback.
- Redesigning thee-learning journeyto streamline the learning experience and enhance employee engagement.
Reviews
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Education
- DNAPBeaux Arts d'Angers2003J'ai appris à regarder le monde autrement et à ne jamais me limiter au visible et à l'attendu. Spécialité communication visuelle
- HNDEEGP d'Angers2005J'ai reçu une formation sur les principaux logiciels de la suite Adobe ainsi qu'en HTML et CSS