Freelancer profile translated to English.
Back to original languageAbout Julie
With 8 years of experience in media agencies for major clients like Orange, Bouygues, BMW, and Adidas, I now offer my expertise in digital media strategies to your company.
My experience in both performance (traffic and sales generation) and branding (visibility, launch) will allow me to meet your challenges.
My expertise is broad, as I can implement activations on social networks, search, digital (Display, Programmatic, Native), and Mobile (Drive to Store, Branding). My experience in performance management for accounts like Picard, ING, and BMW will be used to achieve your conversion objectives.
I also offer to create visual content for social networks and showcase websites.
Process:
1 - Digital strategy proposal based on your objectives
2 - Creation of your visuals
3 - Implementation: production monitoring, technical setup
4 - Go-live, Community management
5 - Monitoring: reporting, data analysis
6 - Summary and recommendations
Digital Levers Available:
- Paid Search
- Native advertising: banner integrated at the bottom of the site
- Social networks: Facebook, Instagram
- Mobile activation
Tools Mastered:
- Office Suite
- Communication Suite: Photoshop, Illustrator, InDesign, Komodo (websites)
- Google Ads, Google Display Network, Yahoo Gemini
French
Native or bilingual
English
Fluent
Italian
Conversational
Can work on-site
Paris (up to 50km)
Experience
- ExpertimoDigital Marketing DirectorREAL ESTATEJune 2026 - Today (2 months)Sèvres, France- Definition and deployment of multi-channel acquisition strategy (SEO, SEA, SMA, Social Paid, Display, CRM)- Management of Meta Ads & Google Ads campaigns with CPA and ROAS optimization ==> +70% qualified leads in 12 months- Optimization of conversion funnel and customer journey- Hubspot implementation: nurturing campaigns & automation- PR and content creation: posts, emails, videos, social ads- Budget management and management of a team of 2 people
- VedavieCommunications ManagerHEALTH AND WELLNESSAugust 2018 - Today (8 years)Paris, FranceCreation of a business in the well-being sector: Ayurveda>> Visual communication strategy and implementation- Website creation: - Creation and animation of a blog: articles, visuals>> Digital communication strategy implementation:- Community management: Facebook posts, stories, community interaction- Creation of a Facebook community- SEA- Native Advertising- Social media advertising>> Press Relations:- Writing articles for online and print magazines- Hosting conferences on Ayurveda- PR
- Dentsu Aegis NetworkDigital Pole Manager - DIGITAL MEDIA CONSULTANTPRESS AND MEDIAJanuary 2015 - July 2018 (3 years and 7 months)Courbevoie, FranceDefinition and implementation of digital strategies for a portfolio of various clients: Total, BMW, Picard, Mattel, Rebull, Adidas, Microsoft, Groupama...Performance campaign management (website traffic generation / sales / drive to store) and branding campaigns (launch, visibility)Activation of multiple levers: Display, Programmatic, Native Ad, Mobile, Social Networks, Affiliation, Data (1st/2nd/3rd party data on various levers)Recommendation - Productivity monitoring - Purchasing - Optimization - Performance monitoringTeam management
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Education
- Law DegreeSorbonne2008Licence de Droit international à la Sorbonne - Paris 1
- Bachelor's and Master's 1 in Global CommunicationISCOM20092 années pour devenir un expert de la communication : - Communication d'entreprise : interne et externe - Communication visuelle : réalisation de site et maitrise de photoshop, illustror, indesign - Communication digitale : webmarketing