Freelancer profile translated to English.
Back to original languageAbout Julie
For over 12 years, I have been supporting brands, both agency-side and client-side, in the design and deployment of 360° communication strategies, particularly in retail.
A lover of words and sharing, I enjoy circulating ideas and transforming messages into clear, creative, and useful content, in service of aligned and collective communication!
French
Native or bilingual
English
Fluent
Can work on-site
Villeneuve-d'Ascq (up to 30km)
Experience
- EFAP LilleGuest Lecturer in CommunicationEDUCATION AND E-LEARNINGMay 2025 - Today (1 year and 3 months)Lille, France**- Courses**: Communication Strategy (International Classes), Copywriting, Creative Concepts.**- Workshops**: Agency Methodology.**- Coaching**: Brand Campaign, Creative Concept.
- ISCOMGuest Lecturer in Communication & MarketingEDUCATION AND E-LEARNINGMay 2023 - Today (3 years and 3 months)- **Courses**: Brand Content, Digital Culture (International Classes).Workshops: International Communication, Marketing and Editorial Strategy on LinkedIn.-Conferenceon the copywriting profession.- **Coaching**: Project Management, Public Speaking and Client Relations.-Professional Juryfor defenses.
- AnywrHead of Communication & MarketingHUMAN RESOURCESFebruary 2020 - December 2025 (5 years and 10 months)Wasquehal, FranceEditorial & Social Media Strategy / Marketing Campaigns / Content Production / Performance Analysis- Managing the annual Communication & Marketing strategy and calendar.- Deploying the editorial and social media strategy.- Implementing processes and coordinating projects: briefs, retro-planning, action tracking.- Creating multi-channel brand content: social media, newsletters, articles, videos, webinars.- Managing marketing campaigns: emailing, marketing automation (HubSpot), redesign of the B2B newsletter: +25% open rate in 1 month.- Monitoring marketing KPIs and making strategic adjustments.- Managing a small team (employees, trainees).
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Education
- Master in Writing ProfessionsUniversity of Lille 32012Master Métiers de la rédaction
- Bachelor's Degree in English (LLCE)University of ValenciennesLicence Anglais (LLCE)