Freelancer profile translated to English.
Back to original languageAbout Julie
Hello Hello đ,
Nice to meet you, I'mJulie and I specialize in business developmentđ I'm here to help you grow your business. Here's a summary of my skills to see if we cancreate value together.
đ„ From selling physical products to SaaS, services, and recruitment challenges,I've developed a comprehensive approach to business development, always focused on identifying growth levers and continuously improving performance.
đŻ I've worked in start-ups, scale-ups, and large corporations,which has allowed me to collaborate with Marketing, Growth, Product, Tech, Sales, and HR teams in various sectors, with a specialization in consulting and software publishing (I remain, of course, open to discovering other sectors and roles related to Business Development).
đââïž My career pathincludes 5 years of work-study in business development, followed by 4 years of permanent contract experience in the same sector,(a total of 9 years of experience) withincreasing responsibilities each year:Business Development Representative â Business Developer â Lead Sales â Account Executive â Lead Account & Chief of Staff in my last role.
đ± After 6 years in a tech start-up,I now support VSEs and SMEs in developingtheir commercial performance,with missionsranging from execution to strategy.
I can assist with:
- Strategic & organizational phase
- KPI analysis and commercial performance management (OKR)
- CRM implementation and optimization
- Structuring and improving sales processes
- Team management and coaching
- Operational phase & business development
- Inbound lead management and outbound prospecting
- B2B closing
- Customer retention and churn reduction
It would be a pleasure to support you with one of these challenges.
See you soon đđ
French
Native or bilingual
English
Conversational
Can work on-site
Paris (up to 50km)
Experience
- La DemeureLEAD ACCOUNT EXECUTIVE & CHIEF OF STAFFHEALTH AND WELLNESSJanuary 2025 - September 2025 (8 months)Saint-Cloud, Franceđ An exceptional location dedicated to the sustainable performance of C-Level teams, offering cognitive, mental, and physical support through an exclusive solution combining patented technologies, comprehensive assessments, and human expertise.đŻContext:As part of the company's new B2B positioning, I am involved in a team of 10 people on two main axes: building and deploying the commercial strategy for the support offered to C-levels, including onboarding and client follow-up processes, and engaging the business and support teams in this new organization by defining the vision, objectives, and structuring the team managerially.đ§ Projects:Strategy & Performance
- Audit of the La Demeure ecosystem: identification and prioritization of performance blockers and improvement levers
- Definition of the Small-Mid Market and Key Account commercial strategy: creation of commercial offers, pricing, tools, documents, ICP, elevator pitch, business model canvas
Management & Team Organization- Definition of employee roles and responsibilities
- Management of a team of 10 people: interviews, career monitoring, training, request management
- Cross-functional actions with HR teams: employer branding, career paths, team structuring
Tools & Processes- Implementation of the Odoo CRM and team management tools
- Definition and documentation of 10 key processes
Commercial & Growth- Transformation of B2C clients into B2B opportunities (Cross-sell)
- Conducting and closing key account sales meetings
- Account management: upsell, cross-sell, improvement of client experience and retention
- Commercial campaigns: targets, scraping, content, growth, results tracking
- Cross-functional actions with marketing teams: new website
- TheAssistantLEAD SALES & ACCOUNT EXECUTIVESOFTWARE PUBLISHINGJanuary 2024 - December 2024 (11 months)Paris, Franceđ Scale-up specializing in Business Process Outsourcing, offering a 100% digital solution for assistance and delegation, combining human expertise, RPA, automation, and AI.đŻ Context:TheAssistant supports the management teams of start-ups, scale-ups, and large corporations (France, Switzerland, Belgium, and Luxembourg) in delegating time-consuming tasks to focus on high-value-added activities. After 10 months as a Business Developer, I moved into a Lead Sales and Account Executive role, contributing to the growth of the sales team, which expanded with the arrival of two BDRs and an Account Manager to support the company's growth.đ§ Projects:
- Conducting sales meetings: managing outbound and inbound leads (referral partners, SEO/SEA)
- Closing and sales negotiations, while ensuring account management: upsell, cross-sell, and churn reduction
- Hubspot CRM optimization: deal flows, automations, lead scoring, and inter-team prioritization
- Commercial campaigns: defining targets, scraping, content, and results tracking
- SDR recruitment: defining the offer, managing sourcing, and conducting interviews.
- Management and performance monitoring of two work-study BDRs: training on prospecting tools, OKR definition workshops, weekly check-ins, and 1-to-1s.
- Definition of the Small-Mid Market commercial strategy (Tech120): increasing the average deal size by âŹ309 excl. tax
- Identification of new markets and client segments: scale-ups and key accounts (CAC40)
- Monitoring commercial KPIs: conversion rates, revenue, new clients.
- Collaboration with Marketing and Account Management teams to ensure a consistent customer experience
đš Tools Used:- Hubspot
- Sales Navigator
- Pharrow
- Lusha / Kaspr / DropContact / Bouncer
- Lemlist
- Circle / Coda / Click-up
- On-Off
- TheAssistantBUSINESS DEVELOPERSOFTWARE PUBLISHINGMarch 2023 - January 2024 (10 months)Paris, FranceđŻ Context:First Business Developer at TheAssistant, I structured the commercial strategy, deployed sales processes, and laid the foundation for a complete sales team (BDR, Business Developer, Customer Success, Account Manager) to accelerate the company's growth.đ§ Projects
- Cold calling prospecting: C-level executives, HR Directors, purchasing managers of start-ups, scale-ups, and large corporations.
- Conducting, follow-up, and closing sales meetings: managing outbound and inbound leads.
- Commercial campaigns: defining targets, scraping, data, content, growth, and results tracking.
- Account management and client follow-up: upsell, cross-sell, and churn rate reduction.
- CRM management and optimization: migration from Pipedrive to Hubspot.
- Cross-functional actions with marketing and HR teams: defining commercial strategy and employer branding.
- Structuring commercial and account management processes.
đš Tools Used:- Hubspot
- Sales Navigator
- Pharrow
- Lusha / Kaspr / DropContact / Bouncer
- Lemlist
- Click-up
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Education
- Master II - Business Engineering and Complex SalesINSEEC - Business School2021
- Bachelor - Commercial Development & MarketingINSEEC - Business School2019