About Julie
French
Native or bilingual
Experience
- La Grande RécréCRM ManagerSeptember 2024 - January 2025 (4 months)Sagua La Grande, VC, CubaFixed-term contract• Construction, targeting, and routing of newsletters (3 to 9 campaigns/week)• SMS campaigns (approx. 15 in total) and Wallet (1 to 2 notifications/week)• Customer database segmentation (preferences, preferred communication channels, purchase history, etc.)• KPI monitoring: production of weekly reporting (newsletters and loyalty program)• Customer database management in compliance with GDPR legislation + Database qualification• Customer relations: handling customer requests related to the loyalty program, direct contact with store teams.• Redesign of the Loyalty Program: reworking of POS displays, communication materials, and program benefits(estimation, volume, targeting...)• Creation of visuals and graphic elements for newsletters and Wallet• Creation of creative briefs for freelancers for various communication materials.
- La Grande RécréOperational Marketing Assistant & Community ManagerJanuary 2022 - January 2024 (2 years)Sagua La Grande, VC, CubaWork-study programSocial Media: +10k reached• Management of social media and projects(planning, supplier services, content creation, contests, advent calendar, graphic charter redesign)• Implementation and animation of training for integrated stores on managing their accounts.Operational and Event Management• Production of POS displays and mock-ups• Assistance in editing various catalogs(Distribution area allocation, layout plan, ...)• Complete organization of the company's annual trade show(+500 participants) within the imposed budget.• Management of suppliers, logistics, and invoices.
- Groupe NM2J et UP TO YOUCommunity Manager & Communication ManagerJanuary 2021 - January 2022 (1 year)Work-study program• Implementation of a communication strategy and tools for the group's establishments.• Internal and external communication (POS displays, internal memos, communication materials, social media management).
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Education
- Master's in Marketing,PPA Business School2024Master Marketing,
- Bachelor of Science in Marketing2022Bachelor Marketing Digital et Communication, Sup Career