About Julie
French
Native or bilingual
Experience
- Full conseilsBusiness OwnerE-COMMERCEMay 2015 - Today (11 years and 2 months)Aix-en-Provence, FranceHello and welcome to my profile!Lead generator for 5 years for SMEs and VSEs.Do you want to increase your inbound contacts, generate more leads for your sales team or online store? Are you convinced that the right strategy is to listen to your customers/prospects and that mass marketing is old school? Then I am the right person for you.I help you define your acquisition strategy and deploy it on the right channels. I have a very inbound marketing approach focused on content (costs 67% less than offensive and SEA levers and converts 2 times better).I intervene on:- Implementation of the Inbound Marketing strategy- Its deployment across all digital channels: website, direct marketing, social media, etc...
- Collective GeniusMarketing and Web Writing SupportEDUCATION AND E-LEARNINGJanuary 2021 - June 2022 (1 year and 6 months)Paris, FranceRedesign and reorganization of the website to enhance training offerings and highlight the training center's expertise.Redesign of product sheets to Qualiopi standards.Optimize the site's natural referencing to gain positions on Google.In charge of the site's editorial animation.Writing a semi-annual editorial calendar.Managing the writing of blog articles, white papers, and SEO optimization.Creating online events such as Masterclasses and Webinars.Writing emailings, sending, and follow-up.
- PIGIERDigital Marketing and Operational Marketing TrainerEDUCATION AND E-LEARNINGSeptember 2017 - Today (8 years and 11 months)Marseille, FranceI teach Bachelor students specializing in sales development in the Web Marketing and Community Management module. I also teach in the Operational Marketing and Relationship Marketing module.For Master's degrees, I teach Web Marketing with a specialization in Inbound Marketing and Content Marketing.
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Education
- University Diploma in Technology in Information and Communication, specializing in Business InformationIUT Information & communication
- Master 1: Marketing & Business Management Specialization: Advertising CommunicationIDRAC Montpellier
Certifications
- Improving Website ReferencingLa wab