Julie C.

As part of the NEO program (ERP transformation / SAP S/4HANA migration), managed four parallel workstreams: migration of the Vivlio digital offering to the Mirakl marketplace (€35k), monitoring the BEC catalog display module (€35k), ARCOM accessibility compliance (€20k), and technical redesign of URLs for ebook excerpt SEO.

Coordinated development, QA, business, and external service provider teams (Vivlio, Mirakl) using V-cycle and hybrid methodologies. Facilitated steering committees/project committees, managed budget tracking (Jira, Excel), and handled dependencies with the SAP program.

Achievements: 2 go-lives in less than 4 months under strict constraints (regulatory deadline, short 2-week cycle for URL redesign). 2 NEO prerequisites brought to an advanced stage.

Managed the IT Business Analysis for the redesign of the group intranet (LumApps SaaS solution) for a network of 1,700 stores (Optic 2000, LISSAC, AUDIO 2000, GADOL). Project integrated after the final phase of the service provider tender, covering the Definition and Recommendation phases (LumApps DREAm methodology).

Facilitated multi-departmental business workshops (Communication, Marketing, IT, store managers), gathered and formalized needs, coordinated 3 simultaneous stakeholders: Audioptic business teams, internal Digital Factory, and LumApps service provider.

Achievements: Functional specifications for a micro-app order management delivered in 2 weeks using a short cycle. Validated wireframes and mockups for 6 sites (1 corporate + 5 brands). Complete redesign of business process flows. Phases 1 and 2 finalized in 7 months.

Launched and managed the e-commerce site Le Roi du Bloc (leroidubloc.fr) entirely independently, targeting the climbing/bouldering community. Print-on-demand + dropshipping model, zero inventory.

Full management: scoping, functional UX, design, content, SEO, marketing automation (email scenarios, abandoned cart recovery), acquisition (Meta Ads), launch, and continuous optimization. Coordinated with the developer responsible for technical developments. Daily use of generative AI for product design creation.

2025 Results: mobile-first designed site (~85% mobile traffic) · stable average order value of €32 · ~45% of annual orders placed in November-December · monthly order rate x3.5 in Q4 (+258% vs annual average).