Freelancer profile translated to English.

Description

I am Julie Calvo, still a student in work-study program at a business school in Master 2 in Luxury, Fashion & Design Management, and as Project Manager for Strategy and Brand Content at Galeries Lafayette.

My past professional experiences have revealed my appetite for managing creative projects, whether as a project manager, artistic director, or digital designer.

Having touched upon all types of roles within this spectrum, I am adaptable and quite versatile.

I learn very quickly, I am serious and meticulous in all my projects, and very enthusiastic about discovering and learning.

I have a particular taste for art, design, fashion, but also music, cinema, opera, everything related to culture.

Thank you for your interest,

Hoping to be in touch soon!

Julie

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Galeries Lafayette
PROJECT MANAGER FOR STRATEGY AND BRAND CONTENT WORK-STUDY
FASHION AND COSMETICS
July 2025 - Today (11 months)
Paris, France
Branding Strategy:
- Participation in the construction of the annual key moments strategy
- Writing themes in line with brand strategy and macro-trends
- Writing commercial newsletters
Prospective/Trend:
- Creation of trend books: Fashion, Food, and Home
- Analysis of the socio-cultural context, markets, identification of insights and emerging consumption patterns.
Branding & Identity Benchmarking and competitive analysis Fashion Positioning strategy
Perrier-Jouët / Pernod-Ricard
CREATIVE CONTENT INTERN
WINE AND SPIRITS
March 2025 - August 2025 (5 months)
Paris, France
Brand strategy support: brand compass, brand visual guidelines, brand messaging, and positioning
Work on marketing activations and packaging
Global advertising campaigns
Artistic collaborations
Artistic direction for re-packaging
Commitment to biodiversity
Branding & Identity Advertising campaign Project management Social media Benchmarking and competitive analysis
DENTSU
EXTERNAL COMMUNICATIONS ASSISTANT
TELECOMMUNICATIONS
January 2025 - March 2025 (2 months)
France
Production of visuals and writing of posts for the group's social media. Writing press releases and media monitoring of coverage.
Social media Digital communication Press relations