Freelancer profile translated to English.

Description

A dual-hatted profile: Creative Strategist & UGC Creator!

These two roles complement each other and allow me to lead projects at 200%. I take great pleasure in creating videos to showcase your products or brand. My CS skills enable me to write relevant scripts and understand your brand objectives to create the video that will make all the difference :)

I strive to combine creativity and strategic rigor to support brands in their growth and strengthen their presence on social media. I am committed to proposing innovative solutions, based on in-depth data analysis and a fine understanding of consumer needs.

Feel free to contact me to discuss communication, content creation, or social media strategy projects!

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

The Source
Creative Strategist
September 2023 - Today (2 years and 9 months)
Paris, France
1 year 7 months
Paris, Île-de-France, France

- Strategic and creative recommendations
- Campaign concept design
- Brief management and writing
- Trend analysis
- Analysis of best practices on various platforms
- Deliverable tracking
- Budget management and invoicing
- Photoshoot organization
- Production needs analysis
- Post-production monitoring
Creative Strategy Budget Management Campaign Design Copywriting Strategic Recommendations
ROSA PARIS
Junior Social Media Project Manager
March 2022 - August 2022 (5 months)
Paris, France
Skills: Social Media
• Social Media Marketing
• Performance Reporting
• Project Management
• Strategic Planning
• Creative Team Coordination
• Budget Management
• Brief Creation
• Competitive Analysis
• Market Trend Analysis
• Community Management
• Online Community Moderation
• KPI Tracking
• Use of Analytics Tools
• A/B testing to optimize ads and formats
• Proficiency in Advertising Management Tools
• Customer Relationship Management (CRM)
The Source
TikTok Project Manager
March 2021 - September 2021 (6 months)
Paris, France
Strategy and Planning
Define and implement content strategies adapted to TikTok based on client objectives.
Identify trends and opportunities to optimize campaign visibility and engagement.
Establish an editorial calendar in line with the brand's key moments.
Project Management and Coordination
Manage client relationships and ensure a clear understanding of needs and objectives.
Coordinate creative teams (graphic designers, videographers, community managers) to produce engaging content.
Oversee TikTok Ads campaigns in collaboration with media experts.
Ensure deadlines and project budgets are met.

Content Creation and Optimization
Supervise the production of videos adapted to TikTok's format and codes.
Collaborate with content creators and influencers to maximize campaign impact.
Test and adjust formats to improve performance (UGC, trends, challenges, etc.).

Performance Monitoring and Reporting
Analyze KPIs (engagement, views, conversion, etc.) and propose optimization recommendations.
Write detailed performance reports for clients.
A/B test different formats and approaches to refine the strategy.

Monitoring and Innovation
Follow TikTok trends and industry best practices.
Stay up-to-date on algorithm evolution and platform features.
Propose innovative ideas to stand out on TikTok.